Download the Resource
Fill out the form and the resource will open immediately.
Direct-to-Consumer Advertising
Supercharge Your Direct-to-Consumer Advertising with Choozle
Target the right audience and build loyal customers with these advanced advertising solutions.
Direct-to-consumer (D2C) brands have revolutionized the retail world, offering personalized experiences and streamlined online shopping journeys. As more consumers shift to digital-first purchasing, the opportunity to engage directly with your audience has never been greater. Our Direct-to-Consumer Advertising Overview provides the tools and strategies needed to help D2C brands reach and engage their ideal customers across digital channels.
What’s Inside?
- Third-Party Data Targeting: Access a wide range of consumer insights with data from top providers like Visa and Mastercard. Create custom audiences based on demographics, behavior, and purchase intent to ensure your ads reach the right consumers at the right time.
- First-Party Data Utilization: Learn how to leverage your own first-party data, such as email subscribers and past purchasers, to build strong relationships with your existing customers while creating lookalike audiences to expand your reach.
- Cross-Device Targeting: Increase your chances of conversion by targeting consumers across multiple devices. With cross-device targeting, your campaign remains cohesive and impactful, ensuring all tactics contributing to conversions are accounted for.
- Retargeting & Site Conquesting: Re-engage customers who’ve shown interest in your brand with retargeting campaigns, or target users who’ve visited competitor sites through site conquesting strategies.
- Connected TV (CTV): Explore premium ad opportunities through CTV, where your ads are delivered directly to active devices, giving your brand access to high-quality, large-screen placements.
Why You Need This Overview
The Direct-to-Consumer Advertising Overview will help you stay ahead in today’s digital-first landscape. From leveraging cutting-edge data to connecting with customers across multiple touchpoints, this document is designed to boost your advertising efforts and foster lasting customer loyalty.
Download the Direct-to-Consumer Advertising Overview Today!
Fill out the form to get instant access to this free resource and start optimizing your D2C campaigns for success.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.