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Dynamic Passback Tracking

Dynamic passback tracking allows marketers to surface revenue and other custom, site-specific data points in their reporting, opening up many opportunities for optimizations.

What is Dynamic Passback Tracking?

A dynamic passback tag lets you integrate site-specific parameters into your Choozle reporting. By default, dynamic passback tags include revenue, currency, and order ID, which can add up to 10 customizable site parameters. This technique ensures that ad impressions are not wasted and works by passing back the impression information to the original ad server when an ad fails to load or is blocked.

What Are the Benefits of Dynamic Passback Tracking

The benefits of dynamic passback tracking include:

Accurate impression counting
Improved ad yield
Enhanced ad quality
Better user experience

The downloadable guide explains how this works in great detail and provides Choozle’s best practices, which include in-depth information about supported solutions, character limits, custom reporting, and eCommerce integrations.

Why Choozle for All Digital Campaign Needs?

Choozle is here to make sure that your campaigns run smoothly and successfully. We provide real-time bidding, advanced targeting capabilities, cross-device support, creative management, budget control, audience insights, third-party integrations, brand safety and ad fraud prevention, campaign scheduling, multi-channel campaigns, data-driven targeting, single login, and more.

Our technology ecosystem is where world-class technology meets unmatched service. Explore our suite of managed-service capabilities, fueled by strategic partnerships with leading data and identity providers. Whether you prefer hands-on control with self-service advertising or tailored support from our expert team, Choozle empowers advertisers to elevate their digital advertising efforts with access to enterprise-level tools.

Plus, our intuitive platform, designed for marketers and agencies who demand smarter, more efficient advertising solutions, will help you navigate the world of digital advertising. It puts control and flexibility at your fingertips.

Download the guide today to learn more about dynamic passback tracking and how it can help your business. You’ll also get insight into Choozle’s best practices for ensuring that your campaigns are set up for success.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.