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Education Campaigns

Students and parents around the country are weighing their options for continuing or starting their education. They are looking to enroll in the right program that will help them reach their future goals. In this downloadable guide, we’ll provide you with six targeting strategies to take your education-focused campaigns to the next level, whether you’re inviting students to visit campus or capturing the attention of new graduates.

To name a few, third-party data targeting, connected TV advertising, and retargeting are four of six strategies that will elevate your campaigns.

Third-Party Data Targeting

You can reach a broad audience while targeting specific consumers. You can get students who have recently graduated, shown an interest in higher education or test prep resources, and more. We offer data segments from top providers like Acxiom, DataLogix, Distillery, FourSquare, Kantar, Mastercard, and more.

Connected TV Advertising

Connected TV advertising is mainly used for awareness campaigns. It can be leveraged to deliver full-screen ad experiences to target audiences on devices like Roku, Amazon Fire, and Apple TV. The most effective connected TV ads employ attention-grabbing and memorable creative and messaging.

Retargeting

Retargeting helps you stay in mind with students as they begin their decision-making process. With this strategy, you can continue reaching prospective students who’ve visited your website or interacted with your campaigns as they continue weighing their options.

Geoframing

Use a location-based targeting strategy, like geoframing, to capture historical location data and target people based on where they are or the places they have visited. Leveraging this strategy, you can geoframe an area or look back at user location data for high schools, competitor schools, campus tours, and professional conferences.

This downloadable guide explains the other two strategies, how they work, and what Choozle can do. If you are ready for your campaigns to reach students looking for their next opportunity in education, chat with us today to get started.

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Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.