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Fitness Equipment & Supplements

Reach Fitness Consumers with the Right Targeting Strategies
Discover the top five strategies to connect with health-conscious consumers looking for fitness equipment and supplements.

As more individuals turn to at-home workouts and personalized fitness routines, the demand for fitness equipment and supplements continues to grow. This creates an opportunity for brands to engage health-focused consumers through data-driven, targeted advertising. Our Fitness Equipment & Supplements Guide outlines the best strategies to help you reach this audience across digital channels.

What’s Inside the Guide?

Email Advertising: Learn how to access highly engaged, opted-in readers through premium newsletter placements. Target your ads to fitness enthusiasts who are actively seeking health-related content.
Custom Data Solutions: Leverage Visa’s online and offline data to create tailored audiences based on fitness equipment purchases, ensuring your campaigns resonate with high-intent buyers.
Third-Party Data Targeting: Go beyond your core audience by targeting individuals who’ve shown interest in fitness equipment or supplements through their online searches or in-store behaviors.
Geoframing: Use location-based targeting to reach consumers who have visited fitness or health supplement stores like GNC or Vitamin Shoppe, ensuring your ads reach people in relevant locations.
Search Retargeting: Target users who have previously searched for fitness equipment or supplements, reaching them at critical decision-making moments and driving lower-funnel conversions.

Why You Need This Guide
The fitness landscape is evolving, and so are the ways to connect with consumers. The Fitness Equipment & Supplements Guide equips you with the strategies to effectively target the right people at the right time. Whether you’re promoting at-home workout gear or dietary supplements, these targeting strategies will help you refine your audience and maximize your campaign’s impact.

Download the Fitness Equipment & Supplements Guide Today!
Fill out the form to download your free Fitness Equipment & Supplements Guide and start optimizing your campaigns for success in the health and fitness market.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.