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Fitness Equipment & Supplements
Reach Fitness Consumers with the Right Targeting Strategies
Discover the top five strategies to connect with health-conscious consumers looking for fitness equipment and supplements.
As more individuals turn to at-home workouts and personalized fitness routines, the demand for fitness equipment and supplements continues to grow. This creates an opportunity for brands to engage health-focused consumers through data-driven, targeted advertising. Our Fitness Equipment & Supplements Guide outlines the best strategies to help you reach this audience across digital channels.
What’s Inside the Guide?
- Email Advertising: Learn how to access highly engaged, opted-in readers through premium newsletter placements. Target your ads to fitness enthusiasts who are actively seeking health-related content.
- Custom Data Solutions: Leverage Visa’s online and offline data to create tailored audiences based on fitness equipment purchases, ensuring your campaigns resonate with high-intent buyers.
- Third-Party Data Targeting: Go beyond your core audience by targeting individuals who’ve shown interest in fitness equipment or supplements through their online searches or in-store behaviors.
- Geoframing: Use location-based targeting to reach consumers who have visited fitness or health supplement stores like GNC or Vitamin Shoppe, ensuring your ads reach people in relevant locations.
- Search Retargeting: Target users who have previously searched for fitness equipment or supplements, reaching them at critical decision-making moments and driving lower-funnel conversions.
Why You Need This Guide
The fitness landscape is evolving, and so are the ways to connect with consumers. The Fitness Equipment & Supplements Guide equips you with the strategies to effectively target the right people at the right time. Whether you’re promoting at-home workout gear or dietary supplements, these targeting strategies will help you refine your audience and maximize your campaign’s impact.
Download the Fitness Equipment & Supplements Guide Today!
Fill out the form to download your free Fitness Equipment & Supplements Guide and start optimizing your campaigns for success in the health and fitness market.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.