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Home Remodeling & New Construction Strategies

Engage Homeowners with Targeted Remodeling & New Construction Strategies
Reach homeowners and new buyers with precision advertising that resonates.

As the housing market evolves, it’s essential to connect with both homeowners planning remodels and buyers searching for new construction. The Home Remodeling & New Construction Guide provides actionable strategies to engage your audience, generate leads, and build brand awareness at critical moments in their decision-making journey.

What’s Inside the Guide?
Discover key strategies to enhance your campaigns:

Geofencing & Geoframing: Target customers based on their location and foot traffic.
Site Targeting: Place your ads on relevant websites like Zillow or Home Depot.
Contextual Targeting: Advertise within specific content categories, from real estate to home improvement.
Retargeting: Reconnect with past visitors and email subscribers to drive conversions.
Data Targeting: Reach in-market movers and remodelers based on behavioral data.

Why This Guide Matters
Whether your goal is to promote remodeling services or showcase new developments, having the right strategy is crucial for standing out in the competitive real estate space. This guide will help you deliver targeted campaigns that connect with your ideal audience—whether they’re planning a home renovation or envisioning their dream house.

What You’ll Gain

Target specific audience segments through multiple touchpoints.
Build brand recognition with location-based and contextual targeting.
Maximize engagement by re-engaging visitors and leveraging data-driven insights.

Download the Home Remodeling & New Construction Guide Today!
Ready to optimize your campaigns? Fill out the form to access your free guide and discover powerful strategies to connect with homeowners and new buyers.

Work With Choozle and Experience:

Personal Support: While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.

Online Learning: Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.
Transparency & Control: Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.