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Home Remodeling & New Construction Strategies

Engage Homeowners with Targeted Remodeling & New Construction Strategies
Reach homeowners and new buyers with precision advertising that resonates.

As the housing market evolves, it’s essential to connect with both homeowners planning remodels and buyers searching for new construction. The Home Remodeling & New Construction Guide provides actionable strategies to engage your audience, generate leads, and build brand awareness at critical moments in their decision-making journey.

What’s Inside the Guide?
Discover key strategies to enhance your campaigns:

Geofencing & Geoframing: Target customers based on their location and foot traffic.
Site Targeting: Place your ads on relevant websites like Zillow or Home Depot.
Contextual Targeting: Advertise within specific content categories, from real estate to home improvement.
Retargeting: Reconnect with past visitors and email subscribers to drive conversions.
Data Targeting: Reach in-market movers and remodelers based on behavioral data.

Why This Guide Matters
Whether your goal is to promote remodeling services or showcase new developments, having the right strategy is crucial for standing out in the competitive real estate space. This guide will help you deliver targeted campaigns that connect with your ideal audience—whether they’re planning a home renovation or envisioning their dream house.

What You’ll Gain

Target specific audience segments through multiple touchpoints.
Build brand recognition with location-based and contextual targeting.
Maximize engagement by re-engaging visitors and leveraging data-driven insights.

Download the Home Remodeling & New Construction Guide Today!
Ready to optimize your campaigns? Fill out the form to access your free guide and discover powerful strategies to connect with homeowners and new buyers.

Work With Choozle and Experience:

Personal Support: While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.

Online Learning: Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.
Transparency & Control: Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.