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Location-based Targeting
Location-based targeting tactics like geofencing, geograming, and geolocation targeting enable you to reach your target audience based on their location. By leveraging these tactics, you can increase brand visibility, compete with more prominent brands, and capture the attention of your target audience at the right place at the right time. Location-based targeting is extremely beneficial to your business to increase engagement, customer experience, ROI, and more.
What is Location-Based Targeting?
Location-based targeting tactics include geofencing, geoframing, and geolocation targeting.
- Geofencing allows you to draw a virtual fence around a location and serve ads to mobile device users inside that geofenced area.
- Geoframing collects mobile device IDs from users who enter a predefined location at a specific time and allows you to target those users later after they’ve left.
- Geolocation targeting allows you to target countries, cities, neighborhoods, or regions by postal code.
Location-Based Targeting Benefits
There are many benefits to location-based targeting, some of which include:
- Increased relevance and engagement: providing personalized offers, a specifically-timed delivery, and more.
- Improved customer experience: providing convenience.
- Higher conversion rates due to the successfully targeted audience and increased foot traffic.
- Enhanced ROI
- Competitive advantage: businesses can stand out from competitors with a more personalized experience.
Overall, it’s a valuable tool for businesses looking to enhance their visibility, increase sales, and build a specific, targeted audience that will continue to return.
This downloadable guide explains geofencing, framing, and geolocation targeting in great detail. You’ll learn how to leverage these targeting tactics with Choozle and when to choose geofencing or framing. This guide will bring you through the process, explain how it works, and feature Choozle’s notes and best practices for your location-based targeting needs.
Download the guide today to find out everything you need about location-based targeting, including geofencing, geoframing, and geolocation targeting, to better target your audience.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.