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Lookalike Modeling

Lookalike modeling allows you to reach new people likely to be interested in your product or service because they resemble your top customer. It scales your best asset, making it a potent and efficient advertising tool.

What is Lookalike Modeling?

Lookalike modeling uses a seed audience to model a broader audience with similar traits and behaviors. By targeting these lookalike audiences, you can expand your reach and acquire new customers more likely to convert.

What Are the Benefits of Lookalike Modeling?

The benefits include:

Efficient customer acquisition: identify potential customers most likely interested in your products or services.
Improved ROI: targeting highly relevant audiences equals higher ROI.
Increased conversion rates: reaching audiences most likely to convert turns into more conversions.
Expanded reach: the more lookalike audiences you can reach, the more new customers you’ll find.
Personalized advertising: personalized ads are more relevant and engaging, as you’re advertising to audiences in ways they want to be sold.
Data-driven decision making: valuable insight turns into better strategy.

In this downloadable guide, Choozle provides essential information on how lookalike modeling works and shares our best practices to set you up for success.

Why Choozle?

With Choozle, marketers gain the confidence to manage their digital media effortlessly. Three key ways this is done include:

An all-in-one platform: We’re your gateway to advertising across top DSP platforms. Manage campaigns across various channels and devices easily, and say hello to streamlined efficiency as you access and rule them all from one unified platform.
Comprehensive audience targeting options: Elevate your strategy with our suite of audience-targeting solutions. Benefit from first-party data onboarding, tap into cutting-edge third-party targeting tools, implement precision ABM targeting, and explore various tailored options.
Premium inventory access: Securing audience engagement demands access to premium inventory. Leveraging our catalog of quality inventory from over 140 supply partners empowers advertisers to achieve campaign objectives effectively.

Download the guide today to learn more about Lookalike Modeling and how Choozle can benefit your business!

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.