Download the Resource
Fill out the form and the resource will open immediately.
Lookalike Modeling
Lookalike modeling allows you to reach new people likely to be interested in your product or service because they resemble your top customer. It scales your best asset, making it a potent and efficient advertising tool.
What is Lookalike Modeling?
Lookalike modeling uses a seed audience to model a broader audience with similar traits and behaviors. By targeting these lookalike audiences, you can expand your reach and acquire new customers more likely to convert.
What Are the Benefits of Lookalike Modeling?
The benefits include:
- Efficient customer acquisition: identify potential customers most likely interested in your products or services.
- Improved ROI: targeting highly relevant audiences equals higher ROI.
- Increased conversion rates: reaching audiences most likely to convert turns into more conversions.
- Expanded reach: the more lookalike audiences you can reach, the more new customers you’ll find.
- Personalized advertising: personalized ads are more relevant and engaging, as you’re advertising to audiences in ways they want to be sold.
- Data-driven decision making: valuable insight turns into better strategy.
In this downloadable guide, Choozle provides essential information on how lookalike modeling works and shares our best practices to set you up for success.
Why Choozle?
With Choozle, marketers gain the confidence to manage their digital media effortlessly. Three key ways this is done include:
- An all-in-one platform: We’re your gateway to advertising across top DSP platforms. Manage campaigns across various channels and devices easily, and say hello to streamlined efficiency as you access and rule them all from one unified platform.
- Comprehensive audience targeting options: Elevate your strategy with our suite of audience-targeting solutions. Benefit from first-party data onboarding, tap into cutting-edge third-party targeting tools, implement precision ABM targeting, and explore various tailored options.
- Premium inventory access: Securing audience engagement demands access to premium inventory. Leveraging our catalog of quality inventory from over 140 supply partners empowers advertisers to achieve campaign objectives effectively.
Download the guide today to learn more about Lookalike Modeling and how Choozle can benefit your business!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.