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Marketing Impact Modeling with ChannelMix
Next-Generation Media Effectiveness Measurement: No Cookies or Campaign Tracking Required
Our partnership with ChannelMix will revolutionize how marketers plan, optimize, and assess advertising campaigns. Through the combined advanced capabilities, marketers access powerful tools for strategic budget allocation and media mix decisions. With our analytics and actionable recommendations, marketers can confidently navigate the media landscape with precision.
“ChannelMix empowers us to make better, faster decisions about how and where we spend out marketing dollars. We can easily pinpoint which campaigns and channels are creating ROI.” – Jeff Shutte, SVP – Director, Digital Marketing & eCommerce
In this downloadable guide, we’ll get you thinking about what challenges you might be facing like:
- Uncertain Advertising Impact
- Limited Conversion Attribution
- Planning and Predicting Future Impact
We’ll also give you insight on how to choose a path to purchase, learn about predictive advertising success, and take a deep dive into how it works, including:
- Algorithmic analysis
- Predictive accuracy
- Confidence in decision-making
Media Effectiveness Measurement Benefits
- Advanced hierarchical model that offers greater granularity than traditional MMM techniques.
- Future-proof design and easy implementation, without the need for tagging or reliance on cookies.
- Machine learning identifies trends and performance patterns in data on a daily basis.
- Supports real-time forecasting and planning to maximize ROI and revenue impact.
Plus, you’ll be able to learn about media effectiveness measurement benefits and essential information that talks about these topics:
- Marketing performance by channel
- Campaign pacing and performance
- Multi-touch attribution modeling
- Cross-channel performance analytics
- Pipeline analytics & forecasting
- Advanced media mix modeling
If you’re interested in having a conversation about discovering how Choozle (your strategic partner in navigating the modern media landscape) can help with strategic planning and precision media buying, you can schedule a conversation with us today. The link to that as well as further information about marketing impact modeling with ChannelMix can be found in this downloadable guide! Download today!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.