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Native Advertising

Increase digital ad engagement with content you’ve already created. By creating organic experiences for audiences interacting with native content, you can position your brand as a trusted source. With this, your branded messages fit seamlessly within our surrounding environment, engaging audiences rather than disrupting the user experience.

Native ads are designed to blend into a publisher’s webpage, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads to drive new customers through the marketing funnel.

What is Native Advertising?

Native advertising aims to entice customers with informative content that directs them to relevant materials and engages further with a brand.

In this downloadable guide, you’ll learn how native advertising works and how incorporating native ads into an existing Choozle campaign is beneficial. You will also get insight into our notes and best practices covering native ad inventory, creative assets, and targeting limitations.

In addition to native advertising, Choozle can help you with other specific advertising like automotive, legal, audio, and more. In the automotive advertising guide, you’ll learn about offline attribution, third-party data solutions, geoframing and retargeting, private marketplace and email ads, and campaign optimizations.

Legal advertising will go over how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising, and much more.

In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.

Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:

A wide reach
Targeted advertising
Measurable results
Cost-effectiveness
Flexibility and control
Engagement and interactivity
Adaptability to consumer behavior
Global reach with local targeting

If you want to learn more about native advertising and how it can help, download the guide today!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.