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Nonprofit Campaigns

Targeting Strategies for Nonprofit Campaigns
Reach new donors and maximize contributions with data-driven advertising solutions.

Nonprofit organizations rely on donations to continue their vital work, and in today’s digital age, having a solid online marketing strategy is crucial. Our Targeting Strategies for Nonprofit Campaigns guide provides actionable insights into five key targeting strategies designed to help nonprofits expand their reach, engage potential donors, and grow their supporter base.

What’s Inside the Guide?

Third-Party Data Targeting: Leverage top data providers like Dstillery and Stirista to target individuals who have shown interest in donating or volunteering. Access data segments that zero in on people actively looking to contribute to nonprofit causes.
Retargeting: Reconnect with visitors who have previously engaged with your website or donation pages. Learn how to set up retargeting campaigns that keep your nonprofit top-of-mind for potential donors.
Lookalike Modeling: Use your existing donor data to find new audiences with similar traits. Lookalike modeling helps you reach people who are more likely to donate based on the profiles of your top donors.
CRM Targeting: Import your first-party data directly into the Choozle platform to target past donors and re-engage those who have contributed to your cause before.
Contextual Category Targeting: Place your ads on websites within specific categories, such as charity and philanthropy, to ensure your message reaches an audience already interested in nonprofit initiatives.

Why You Need This Guide
The 5 Targeting Strategies for Nonprofit Campaigns guide will help you enhance your digital marketing efforts and grow your donor base. By utilizing these targeted strategies, you’ll increase your visibility, engage with potential donors, and ultimately drive more contributions to support your cause.

Download the 5 Targeting Strategies for Nonprofit Campaigns Guide Today!
Fill out the form to get instant access to this free guide and start building more effective digital campaigns for your nonprofit.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.