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Nonprofit Campaigns

Targeting Strategies for Nonprofit Campaigns
Reach new donors and maximize contributions with data-driven advertising solutions.

Nonprofit organizations rely on donations to continue their vital work, and in today’s digital age, having a solid online marketing strategy is crucial. Our Targeting Strategies for Nonprofit Campaigns guide provides actionable insights into five key targeting strategies designed to help nonprofits expand their reach, engage potential donors, and grow their supporter base.

What’s Inside the Guide?

Third-Party Data Targeting: Leverage top data providers like Dstillery and Stirista to target individuals who have shown interest in donating or volunteering. Access data segments that zero in on people actively looking to contribute to nonprofit causes.
Retargeting: Reconnect with visitors who have previously engaged with your website or donation pages. Learn how to set up retargeting campaigns that keep your nonprofit top-of-mind for potential donors.
Lookalike Modeling: Use your existing donor data to find new audiences with similar traits. Lookalike modeling helps you reach people who are more likely to donate based on the profiles of your top donors.
CRM Targeting: Import your first-party data directly into the Choozle platform to target past donors and re-engage those who have contributed to your cause before.
Contextual Category Targeting: Place your ads on websites within specific categories, such as charity and philanthropy, to ensure your message reaches an audience already interested in nonprofit initiatives.

Why You Need This Guide
The 5 Targeting Strategies for Nonprofit Campaigns guide will help you enhance your digital marketing efforts and grow your donor base. By utilizing these targeted strategies, you’ll increase your visibility, engage with potential donors, and ultimately drive more contributions to support your cause.

Download the 5 Targeting Strategies for Nonprofit Campaigns Guide Today!
Fill out the form to get instant access to this free guide and start building more effective digital campaigns for your nonprofit.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.