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Offline Attribution
Choozle’s offline attribution solution, powered by InMarket, allows advertisers to directly link their efforts to real-world foot traffic. By leveraging extensive, highly accurate mobile location data from billions of divides across the globe, you can now measure the impact of your Choozle campaigns on in-store visits.
InMarket’s offline attribution measurement is part of Choozle’s Supported Solutions and requires a minimum spending requirement. Our account management team can help you implement these tactics. To get started, contact us with campaign details and a list of the locations you want to measure.
In this downloadable guide, you’ll learn the benefits of offline attribution, including bridging the gap between digital and physical, measuring in real-time with the highest-quality data, and stretching your investment.
The Benefits of Offline Attribution
- Understanding full customer journey: helping provide a complete picture of the customer journey.
- Optimizing marketing mix: marketers can allocate their budget more efficiently and optimize their overall marketing mix.
- Measuring ROI: providing valuable data for decision making.
- Identifying synergies: allows marketers to leverage connections to improve campaign performance.
- Supporting offline marketing decisions: provides data-driven insights to support decision-making.
Why Work with Choozle?
We connect mid-market agencies and brands with premium inventory, advanced audience data, and targeting tactics. With expertise from the Choozle team guiding campaign execution across programmatic, search, and extended supported solutions.
Working with Choozle will provide an easy and intuitive platform that is easy to use, from goal setting and campaign creation to targeting, bidding, optimizing, and reporting. We offer pricing plans for teams of every size, from startups to established companies, and we can connect premium DSPs, giving users access to the best available programmatic services. Our open and transparent approach to digital advertising gives users authority over their own data and analytics.
Download today to learn more about the offline attribution benefits and how Choozle can help in more ways than one.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.