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Paid Search Advertising

It takes anywhere from 13-20 touchpoints to convert consumers into customers in today’s marketing world. Marketers leverage full-funnel marketing strategies to ensure they are reaching their audience throughout their journey.

What is Paid Search Advertising?

Paid search advertising is a popular digital marketing channel that uses an auction-based, pay-per-click (PPC) model to show digital text ads at the top of search engine results pages. In this downloadable guide, we’ll go over how PPC advertising works, why you should run paid search with Choozle, and explore these topics further:

Why PPC is cost-effective
Why display ads spark highly-interested prospects
How you’ll gain more visibility and traffic

What Are Search Ads?

Search ads are displayed to users searching for keywords related to your product or service. These ads are highly targeted and reach only those who express interest through their search queries. Typically, search ads appear above or below organic search results on search engine results pages (SERPs).

Build Brand Awareness with Your Target Customers Using Effective Search Advertising

There are three key topics to understand when building awareness with your search advertising. These three topics are:

Synchronize Messaging: Leverage your partnership with Choozle to integrate search advertising into your broader marketing efforts to create a cohesive and effective omnichannel presence.
Precision Targeting: Engage with users actively searching for information, products, or services related to your business, ensuring high intent and interest.
Enhance Visibility: Being at the top of the page increases your visibility and the likelihood of user engagement. When users search for relevant terms, your ad is ready to capture their attention.

Download the guide today to learn more about paid search advertising, how it works, why you should run paid search with Choozle, and get access to our notes on cost effectiveness, highly-interested prospects, and how you can gain more visibility and traffic.

Download today!

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.