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Paid Search Advertising

It takes anywhere from 13-20 touchpoints to convert consumers into customers in today’s marketing world. Marketers leverage full-funnel marketing strategies to ensure they are reaching their audience throughout their journey.

What is Paid Search Advertising?

Paid search advertising is a popular digital marketing channel that uses an auction-based, pay-per-click (PPC) model to show digital text ads at the top of search engine results pages. In this downloadable guide, we’ll go over how PPC advertising works, why you should run paid search with Choozle, and explore these topics further:

Why PPC is cost-effective
Why display ads spark highly-interested prospects
How you’ll gain more visibility and traffic

What Are Search Ads?

Search ads are displayed to users searching for keywords related to your product or service. These ads are highly targeted and reach only those who express interest through their search queries. Typically, search ads appear above or below organic search results on search engine results pages (SERPs).

Build Brand Awareness with Your Target Customers Using Effective Search Advertising

There are three key topics to understand when building awareness with your search advertising. These three topics are:

Synchronize Messaging: Leverage your partnership with Choozle to integrate search advertising into your broader marketing efforts to create a cohesive and effective omnichannel presence.
Precision Targeting: Engage with users actively searching for information, products, or services related to your business, ensuring high intent and interest.
Enhance Visibility: Being at the top of the page increases your visibility and the likelihood of user engagement. When users search for relevant terms, your ad is ready to capture their attention.

Download the guide today to learn more about paid search advertising, how it works, why you should run paid search with Choozle, and get access to our notes on cost effectiveness, highly-interested prospects, and how you can gain more visibility and traffic.

Download today!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.