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Political Advertising Made Easy with Choozle
With a track record of over 1,400 successful campaigns, Choozle is your ultimate ally in digital advertising. It combines cutting-edge technology with expert political media services. Ideal for political consultants, candidates, and campaigns, Choozle grasps data relevant to political targeting while providing reporting that is compliant with state and federal regulations.
What is Political Digital Advertising?
Political digital advertising refers to the strategic use of online platforms and channels by political candidates, parties, and advocacy groups to promote campaigns, engage voters, and influence public opinion. It encompasses various digital marketing tactics explicitly tailored for the political arena. Political campaigns leverage various channels, including social media, search engines, email, and programmatic advertising, to reach voters where they spend significant time – online.
10 Ways Choozle Powers Political Advertising Campaigns
In this downloadable guide, you’ll learn the 10 ways we can power your political advertising campaigns. This includes:
- Seasoned political experts
- Dedicated partner
- Data-driven approach
- Fast and easy voter list management
- Strategic location targeting
- & more
Precision Targeting of Likely and Awayable Voters
At Choozle, we’re masters at pinpointing likely voters with precision. Our advantage is our industry-leading data that allows us to go beyond swayable voters for greater impact. We do this by:
- Data-driven campaign approach
- Fast and easy voter list management
- Secure first-party voter audiences
- Enhanced targeting with third-party data
- Strategic location targeting
Why is Politcal Advertising Important?
Effective political digital advertising matters because:
- Voter reach: allowing candidates to connect directly with voters, bypassing traditional gatekeepers.
- Targeted Messaging: precise audience targeting ensures messages resonate with specific demographics, interests, and behaviors.
- Real-time engagement: digital platforms enable real-time interactions, fostering engagement and responsiveness
- Data-driven insights: analytics provide actionable insights for campaign optimization.
We’ll also detail information about local races or ballot measures, state races or ballot measures, and congressional races or multi-state advocacy groups.
Download the guide to find out more about how Choozle makes your political advertising easy and our tailor-made strategies.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.