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Preferred Access by Choozle
Curated Media. Strategic Pricing. Better Outcomes.
With Choozle’s Preferred Access program, you get premium CTV and display inventory strategically curated for brand safety, performance, and value. Backed by pre-negotiated private marketplace (PMP) deals and trusted partnerships, Preferred Access ensures your campaigns run in high-quality environments at rates that outperform traditional open exchange CPMs.
This is intentional media buying, built with transparency, speed, and measurable results in mind.
What’s Included in the Preferred Access Program Overview?
This overview outlines how Preferred Access works, the inventory partners available, targeting capabilities, and best practices to help you maximize results across CTV and display channels.
Choozle’s Preferred Access Covers:
- Premium curated inventory from trusted CTV and display partners
- Optimized pricing leveraging Choozle’s buying power
- Full targeting capabilities including geo, audience, household, and cross-device
- Pre-packaged PMP deals for faster activation and reduced operational lift
- Best practices for campaign setup, optimization, and measurement
Why Preferred Access Works:
- Curated Supply Paths – Only premium, brand-safe environments
- Performance-Focused – Inventory chosen to drive measurable outcomes
- Streamlined Activation – Faster launches with vetted deals in place
- Smart Mid-Market Buying – Enterprise-grade benefits without enterprise complexity
Download the overview to see how Preferred Access can become the foundation of your campaign’s inventory strategy, delivering higher-quality impressions, better results, and faster execution. You will find a clear breakdown of partners, pricing advantages, targeting options, and strategies to align Preferred Access with your larger media plan.
Put your budget where it performs best. Preferred Access makes it easy to run campaigns in environments that protect your brand, connect with the right audiences, and produce measurable impact.
Download the overview now and start building smarter media plans today.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.