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Private Marketplace

Marketers utilize private marketplaces for better control, transparency, and ad placements to achieve brand safety and viewability. Private marketplaces take the best aspects of traditional media building and programmatic in invite-only, real-time bidding auctions.

What is a Private Marketplace?

In a PMP deal, top publishers invite specific digital media buyers to big on premium ad inventory that’s unavailable on open ad exchanges.

How it Works

You can access a library of pre-negotiated, private marketplace deals and have access to creative formats that include display, video, audio, and connected TV. Our pre-negotiated library details where an ad placement appears on a page or app as well as the placement’s dimensions, price floor, and geographic availability.

The Benefits of a Private Marketplace

Improved pricing: private marketplaces can eliminate intermediaries and reduce transaction costs by connecting buyers and sellers.
Enhanced security: Provide a more secure environment for transactions by limiting access to authorized participants.
Increased efficiency: Streamline the buying and selling process by providing a centralized platform.
Tailored offerings: Offer products or services that are tailored to the specific needs of the buyers and sellers.
Improved relationships: Foster stronger relationships between buyers and sellers.
Reduced time to market: Accelerate the buying and selling process.

How Can Choozle Help Boost Brand Awareness and Drive Conversions?

Choozle’s media solutions cover every angle, whether you’re at the top of the funnel building brand awareness or further long, aiming to drive leads, conversions, and revenue. Our comprehensive offerings ensure you’re with your audience every step of the way.

In this downloadable guide, you’ll learn who those top publishers are, how it works, and discover best practices that cover:

Supported solutions
Auction floor price
Additional targeting
Inventory availability

Download now to learn more about Private Marketplace, further benefits, Choozle’s important notes and best practices, and how Choozle can help with all of your campaign needs.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.