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Private Marketplace

Marketers utilize private marketplaces for better control, transparency, and ad placements to achieve brand safety and viewability. Private marketplaces take the best aspects of traditional media building and programmatic in invite-only, real-time bidding auctions.

What is a Private Marketplace?

In a PMP deal, top publishers invite specific digital media buyers to big on premium ad inventory that’s unavailable on open ad exchanges.

How it Works

You can access a library of pre-negotiated, private marketplace deals and have access to creative formats that include display, video, audio, and connected TV. Our pre-negotiated library details where an ad placement appears on a page or app as well as the placement’s dimensions, price floor, and geographic availability.

The Benefits of a Private Marketplace

Improved pricing: private marketplaces can eliminate intermediaries and reduce transaction costs by connecting buyers and sellers.
Enhanced security: Provide a more secure environment for transactions by limiting access to authorized participants.
Increased efficiency: Streamline the buying and selling process by providing a centralized platform.
Tailored offerings: Offer products or services that are tailored to the specific needs of the buyers and sellers.
Improved relationships: Foster stronger relationships between buyers and sellers.
Reduced time to market: Accelerate the buying and selling process.

How Can Choozle Help Boost Brand Awareness and Drive Conversions?

Choozle’s media solutions cover every angle, whether you’re at the top of the funnel building brand awareness or further long, aiming to drive leads, conversions, and revenue. Our comprehensive offerings ensure you’re with your audience every step of the way.

In this downloadable guide, you’ll learn who those top publishers are, how it works, and discover best practices that cover:

Supported solutions
Auction floor price
Additional targeting
Inventory availability

Download now to learn more about Private Marketplace, further benefits, Choozle’s important notes and best practices, and how Choozle can help with all of your campaign needs.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.