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Targeting Strategies for Real Estate Campaigns

Target the Right Buyers with Real Estate Advertising Strategies
Reach homebuyers and renters with precision targeting across digital channels.

With more consumers beginning their real estate search online, having a robust digital advertising strategy is essential. Whether you’re promoting listings, generating leads, or building brand awareness, the Real Estate Targeting Strategy Guide provides the tools to help you engage your audience effectively.

What’s Inside the Guide?
Explore key strategies to optimize your real estate campaigns:

Geofencing & Geoframing: Target consumers within specific locations.
Retargeting: Re-engage website visitors and leads with personalized messaging.
Contextual Targeting: Place ads in relevant categories, such as residential or commercial real estate.
Data-Driven Targeting: Reach audiences based on behaviors, interests, or demographics.

Why This Guide Matters
The real estate market is highly competitive, and timing is everything. With targeted digital strategies, you can engage buyers and renters during critical decision-making moments. This guide equips you to build smarter campaigns—whether you’re promoting open houses, new developments, or rental properties—ensuring your message reaches the right audience at the right time.

What You’ll Gain

Maximize lead generation with precise, location-based targeting.
Build meaningful connections by reaching people actively searching for real estate.
Stay top of mind with retargeting campaigns designed to re-engage interested consumers.

Download the Real Estate Targeting Strategy Guide Today!
Ready to attract more buyers and renters? Fill out the form to access your free guide and unlock powerful insights to optimize your real estate campaigns.

Work With Choozle and Experience:

Personal Support: While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.
Online Learning: Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.

Transparency & Control: Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.