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Targeting Strategies for Real Estate Campaigns

Target the Right Buyers with Real Estate Advertising Strategies
Reach homebuyers and renters with precision targeting across digital channels.

With more consumers beginning their real estate search online, having a robust digital advertising strategy is essential. Whether you’re promoting listings, generating leads, or building brand awareness, the Real Estate Targeting Strategy Guide provides the tools to help you engage your audience effectively.

What’s Inside the Guide?
Explore key strategies to optimize your real estate campaigns:

Geofencing & Geoframing: Target consumers within specific locations.
Retargeting: Re-engage website visitors and leads with personalized messaging.
Contextual Targeting: Place ads in relevant categories, such as residential or commercial real estate.
Data-Driven Targeting: Reach audiences based on behaviors, interests, or demographics.

Why This Guide Matters
The real estate market is highly competitive, and timing is everything. With targeted digital strategies, you can engage buyers and renters during critical decision-making moments. This guide equips you to build smarter campaigns—whether you’re promoting open houses, new developments, or rental properties—ensuring your message reaches the right audience at the right time.

What You’ll Gain

Maximize lead generation with precise, location-based targeting.
Build meaningful connections by reaching people actively searching for real estate.
Stay top of mind with retargeting campaigns designed to re-engage interested consumers.

Download the Real Estate Targeting Strategy Guide Today!
Ready to attract more buyers and renters? Fill out the form to access your free guide and unlock powerful insights to optimize your real estate campaigns.

Work With Choozle and Experience:

Personal Support: While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.
Online Learning: Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.

Transparency & Control: Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.