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Retail Media Performance Guide: How to Turn Audience Data Into Real ROI

From Verified Shoppers to Closed-Loop Reporting. This Is How You Win with Retail Media.

Retail media is no longer just a niche tactic for product placement. It has become a full-funnel performance channel that gives advertisers the power to reach high-intent shoppers, reduce acquisition costs, and confidently prove return on ad spend.

This guide gives you a clear, step-by-step look at how to plan, activate, and optimize campaigns using both retail media and retail data without unnecessary complexity.

What’s Inside This Guide:

Media vs. Data: A breakdown of retail media versus retail data and why both are essential
Budget Shift: Why brands of all sizes are shifting budget to retail media
Audience Insights: Examples of powerful audience segments ready for activation
Launch Framework: A simple three-step framework to launch with Choozle

And explore best practices for:

Target with Real Purchase Data: Use verified shopper insights like past purchases and predictive behavior to fuel campaigns that perform.
Engage Shoppers Where It Counts: Run ads across retailer-owned platforms such as Walmart and Instacart, reaching people while they are actively shopping.
Prove ROI with Closed-Loop Measurement: Track performance beyond clicks and impressions by measuring sales, ROAS, and customer acquisition cost.

Popular Audiences You Can Reach:

Brand Buyers: Recent and predictive brand buyers
Category Shoppers: Lapsed and frequent category buyers
Lifestyle Targets: Life stage and lifestyle segments, including new homeowners and green consumers

Retail media used to be the territory of big-box brands. Today, Choozle gives agencies and advertisers of all sizes the tools and access to turn retail media into a reliable performance engine.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.