Download the Resource

Fill out the form and the resource will open immediately.

Retargeting

Messages are more effective when repeated. When consumers are repeatedly exposed to the same ad, it raises brand awareness, which can help you better engage potential customers throughout their decision process and create retargeting campaigns.

What is Retargeting?

A form of online advertising where ads are served to users who have previously interacted with your brand.

The Benefits of Retargeting

This digital marketing technique allows advertisers to show ads to users who have previously visited their website or interacted with their brand. Have you ever scrolled on Instagram or Facebook and clicked on an ad to view a product or service? Then, later on, you start seeing ads for that same company. This is what retargeting is and there are many benefits to it, including:

Increased conversions: showing ads to users who have already expressed some sort of interest in your product or service are more likely to purchase after seeing an ad again.
Improved return on investment (ROI): this goes hand-in-hand with increased conversions, as the ROI will increase as more users follow through with a purchase.
Enhanced brand awareness: Not only does this show the product or service again, it also promotes the brand, creating awareness.
Personalized advertising: After analyzing the data, you can personalize ads to those users, which are more likely to convert.
Effective customer acquisition: Retargeting is a highly effective tool that will not only bring in the users that expressed interest but new customers as well.
Improved customer retention: This allows you to re-engage with the customers, encouraging repeated purchases.

In this downloadable guide, we’ll discuss more about what retargeting is, specifically how it works, as you’ll learn about:

Site retargeting
Conversion retargeting
Creative asset retargeting
Best practices include how it’s cost-effective, learning about smart tag collection time, and cross-device targeting.

Download the guide today to learn more and get started with your retargeting strategies.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.