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Roundel Data Solutions by Target

Choozle’s partner, Roundel, provides a premium offering to access Target’s proprietary, addressable audiences paired with a premium, curated inventory. Target has access to affluent consumer buying audiences generated from its 1,800+ retail and e-commerce stores that can be leveraged in your digital advertising campaigns.

What is Roundel?

Roundel, re-imagined by Target, offers media solutions to reach the right audience with the right message at the right time and on the right channel. This includes Target’s platform (like Target.com) and over 150 brand-sage external channels such as Pinterest, PopSugar, and NBC Universal.

In this downloadable guide, we’ll discuss how Roundel works. You’ll tap into Target’s first-party customer data, and you’ll have access to a sample of Roundel data segments available within Choozle. If you’re interested in leveraging Roundel, contact us today and download this guide to learn more!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.