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Search Retargeting Overview

Enhance Your Campaigns with Search Retargeting Strategies
Reach engaged users at critical moments in their decision-making journey.

Search retargeting enables you to connect with potential customers based on their online search behavior, offering a powerful way to expand your reach. With the Search Retargeting Overview, you’ll discover how to align your display advertising with users’ search intent, increasing relevance and boosting engagement.

What’s Inside?
Uncover the essentials of search retargeting with key strategies:

Custom Audience Creation: Use search behavior to build precise, intent-driven audiences.
Competitive Conquesting: Target users searching for rival brands.
Third-Party Data Partnerships: Leverage insights from partners like Cross Pixel and Datonics.
Keyword Optimization: Develop and refine keyword lists for more effective targeting.

Why This Overview Matters
Search retargeting bridges the gap between search and display advertising by connecting with users actively searching for your products or services. This audience-first approach ensures your ads reach consumers when they’re most likely to convert. Whether you’re looking to promote a product launch, increase brand visibility, or engage new leads, search retargeting delivers highly targeted results.

What You’ll Gain

Boost relevance by reaching users based on their search intent.
Build custom audiences using multiple intent signals.
Stay competitive by targeting potential customers early in their decision-making process.

Download the Search Retargeting Overview Document Today!
Ready to enhance your campaigns with search retargeting? Fill out the form to get instant access and unlock expert strategies designed to help you connect with the right audience at the right time.

Work With Choozle and Experience:

Personal Support: While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.

Online Learning: Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.
Transparency & Control: Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.