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Site Conquesting

Target users searching your competitors’ keywords and branded terms with site conquesting. Offered as a custom audience solution within our support solutions, Choozle leverages our specialized data partner, Dstillery, to create a custom data audience that includes a modeled audience of people who have searched or visited your competitors’ websites.

What is Site Conquesting?

Site conquesting is a competitive targeting tactic that uses the behavior of a user profile interested in your competitors’ products or services to reach them with digital advertising.

The Benefits of Site Conquesting

Increased organic traffic: higher search engines lead to more organic traffic.
Improved brand visibility: When your website ranks at the top, so does your brand’s visibility and credibility.
Higher conversion rates: The more visitors that can find your site, the more conversions are made.
Low Cost per Acquisition: Organic traffic is always less expensive.
Long-Term Benefits: This can last for years, providing a sustainable source of traffic and leads.
Improved User Experience: Relevant and valuable information provides trust with your audience.

In this downloadable guide, you’ll learn how site conquesting works, how Choozle partner Dstillery can help create segments based on behaviors, and get access to our notes and best practices that include:

Minimum spend requirements
Impression minimum
Creation timeframe
Standalone strategy

Download the guide today to learn more.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.