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Site Targeting
Site targeting allows you to serve ads on specific websites. Instead of relying on keywords and data to determine where your ads appear, you can directly specify the URLs and web pages where you want your ads to display, ensuring a controlled placement strategy. This approach is particularly beneficial for targeting audiences you are intimately familiar with, ensuring your ads reach the specific website they frequently visit.
What is Site Targeting?
Site targeting is a strategy that allows you to only bid on placements within a custom list of websites where you want your ads to appear.
In this downloadable guide, you’ll learn how this works by learning about site list libraries, preferred lists, and blocklists, and you’ll gain access to Choozle’s best practices that include information about:
- Brand-safe sites
- Cost-effective inventory
- Awareness campaigns
- Media cost
What is the Benefit of Site Targeting?
This strategy allows advertisers to present ads on specific websites and is a useful tool for when your business wants to improve the effectiveness of your campaigns and reaching your target audience successfully. The benefits of this include:
- Increased relevance
- Enhanced user experience
- Improved conversion rates
- Brand safety
- A larger competitive advantage
Target Your Audience with Relevant Keywords
Position your brand alongside relevant search queries by selecting specific keywords. By focusing on the keywords and search terms that matter most to your business, you can connect with users who are most likely to convert into customers. Consider the following strategies:
- High-Intent Keyword Targeting
- Competitive Conquesting
- Location Targeting
- Audience Segmentation
Choozle is here and ready to help you with your digital campaigns!
If you want to learn more about site targeting, how it works, and take a deep dive into Choozle’s best practices that will go over brand-safe sites, cost-effective inventory, awareness campaigns, and media cost, download the guide today!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.