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Smart Container Tag
With Choozle Smart Tag, you can effortlessly track conversions and converted users, explore a data visualization of your website traffic, and identify website visitors so you can retarget them later. You can consolidate your marketing actions into a single source without the need to involve website developers to begin:
- Building retargeting audiences for ad campaigns
- Tracking conversion events for campaigns
What is the Smart Container Tag?
The Choozle Smart Container is a small, secure piece of code placed within your website’s universal header. It is an essential component of the efficiency and automation Choozle provides. It is IAM-certified, meaning your brand can use it without fear of inconspicuous behavior, including malware. That tag tracks conversions, gathers audience insights, and collects user pools for retargeting campaigns.
In this downloadable guide, you’ll learn how this works using a unique code snippet, access code snippet, one-time placement, and automatic tracking. You’ll also learn about campaign conversions, the conversion library, and Choozle’s best practices, which include information about compatible solutions, tracking campaigns, and one-time placements.
You’ll also get insight on campaign conversions and conversion library, which is tracked by the Choozle Smart Container Tag, saving conversions for use in your Choozle campaigns.
How Can Choozle Help Boost Brand Awareness & Drive Conversions?
Choozle’s media solutions cover every angle, whether you’re at the top of the funnel building brand awareness or further along, aiming to drive leads, conversions, and revenue. Our comprehensive offerings ensure you’re with your audience every step of the way.
How Can You Measure the Success of Your Paid Media Campaigns?
The best ways to measure the success of your campaigns are:
- KPIs: Define key performance indicators aligned with campaign goals
- Conversion Tracking: Set up action tracking like form submissions, purchases, etc.
- Data Analysis: Regularly analyze campaign data
- Compare to Objectives: Evaluate results against initial campaign objectives
- Optimize: Adjust strategies based on insights
If you want to learn more about the smart container tag, how it works, and get some insight on Choozle’s best practices, download today!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.