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The Trade Desk + Choozle Partnership

Enterprise DSP power, simplified with Choozle

Why The Trade Desk + Kokai?

Choozle’s partnership with The Trade Desk delivers access to premium open internet inventory enhanced by Kokai, The Trade Desk’s re-architected platform built on distributed AI. Through Kokai, advertisers benefit from audience modeling with Seeds, unified tracking with Universal Pixel, and real-time predictive optimization—all available within the Choozle workflow.

How It Works Through Choozle

The Trade Desk is the global leader in omnichannel media buying. With Choozle, agencies and brands gain streamlined access to Kokai’s enterprise DSP capabilities in a way that’s approachable, flexible, and tailored to your business needs.

Self-service model: Manage campaigns directly in the Choozle platform, with full access to Kokai’s AI-powered tools and premium inventory.
Managed-service model: Let the Choozle team design, launch, and optimize campaigns using Kokai, while you focus on client strategy and growth.

Both models combine Kokai’s intelligence with Choozle’s transparent pricing and expert support.

What You Can Do with Choozle + Kokai

Reach audiences across CTV, video, display, audio, mobile, native, and DOOH.
Activate retail and identity data to connect campaigns to measurable sales.
Use AI-powered decisioning to optimize bids, budgets, and targeting in real time.
Consolidate insights with Universal Pixel, simplifying tracking into a single source of truth.

Why Work with Choozle?

We make The Trade Desk and Kokai accessible for mid-market advertisers. Our platform and services give you the freedom to choose your service model, while ensuring every campaign leverages enterprise-grade DSP capabilities, transparent data, and the intelligence of Kokai for better outcomes.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.