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Top 10 Programmatic Challenges That Choozle + Kokai Solves

Smarter Advertising Starts with Solving What’s Holding You Back

Advertisers face growing challenges in today’s programmatic landscape — fragmented data, limited visibility, and wasted spend. This quick guide reveals the top 10 barriers marketers face and how Choozle + The Trade Desk’s Kokai combine predictive intelligence, automation, and transparency to overcome them.

What You’ll Learn

Programmatic Inefficiencies: The most common challenges that limit performance and drain budget in today’s campaigns.
Predictive Intelligence Impact: How unified data and AI-driven optimization enable smarter, faster decisions.
Waste Reduction Tactics: Practical ways to cut waste and scale results across every channel.
Strategic Advantage: Why combining Choozle’s ease of use with Kokai’s intelligence gives you a measurable edge.

Inside the Guide

You’ll uncover how to:

Unified Data Tracking: Connect fragmented data with Universal Pixel for unified, privacy-safe measurement.
Smarter Data Foundations: Use high-quality Seeds as data blueprints to guide predictive AI toward smarter targeting and stronger performance.
Real-Time Optimization: Optimize campaigns in real time with automated learning models.
Proven Performance Results: Deliver measurable ROI and transparency across CTV, display, video, and audio.

Who It’s For

This guide is designed for:

Agencies managing multiple client campaigns across digital channels
Brands looking to streamline data, improve performance, and prove ROI
Marketing leaders ready to future-proof their media strategy with AI-driven optimization

Why Download It

Programmatic advertising is evolving fast, and efficiency now defines success. Discover how Choozle + The Trade Desk’s Kokai help advertisers move beyond guesswork and into a predictive, privacy-first future.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.