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The Ultimate Guide to Display Advertising
At Choozle, we help marketers turn attention into action through well-executed display advertising. With the right mix of targeting, creative, and optimization, display campaigns can build awareness, drive engagement, and support conversions across every stage of the funnel. This free guide breaks down everything you need to run more impactful campaigns, whether you’re just getting started or looking to scale.
In the guide, you’ll learn how to:
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Refine your targeting using first-party data, behavioral segments, contextual alignment, and retargeting strategies
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Choose the right creative formats, including banners, HTML5, responsive, and video ads
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Approach media buying with confidence using tools like real-time bidding, budget pacing, and inventory controls
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Track and improve performance with tips on metrics that reflect impact, like viewability, conversions, and cost per action
Download the Ultimate Guide to Display Advertising to get a clear, practical roadmap for stronger digital campaigns.
Why Work with Choozle?
Choozle’s platform is built for marketers who want more control and better results from their media spend. From setup to reporting, we make display campaigns easier to launch and manage, without giving up flexibility or insights.
Advertisers choose Choozle for:
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A streamlined platform that supports fast, focused campaign execution
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Budget-friendly options for teams of all sizes
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Premium inventory access across websites, mobile apps, and connected TV
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Visibility into every campaign detail so you can stay informed and in control
If your goal is to reach the right people at the right time and places, display advertising is the way to do it. Download the guide today and get started!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.