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The Ultimate Guide to Display Advertising

At Choozle, we help marketers turn attention into action through well-executed display advertising. With the right mix of targeting, creative, and optimization, display campaigns can build awareness, drive engagement, and support conversions across every stage of the funnel. This free guide breaks down everything you need to run more impactful campaigns, whether you’re just getting started or looking to scale.

In the guide, you’ll learn how to:

Refine your targeting using first-party data, behavioral segments, contextual alignment, and retargeting strategies
Choose the right creative formats, including banners, HTML5, responsive, and video ads
Approach media buying with confidence using tools like real-time bidding, budget pacing, and inventory controls
Track and improve performance with tips on metrics that reflect impact, like viewability, conversions, and cost per action

Download the Ultimate Guide to Display Advertising to get a clear, practical roadmap for stronger digital campaigns.

Why Work with Choozle?

Choozle’s platform is built for marketers who want more control and better results from their media spend. From setup to reporting, we make display campaigns easier to launch and manage, without giving up flexibility or insights.

Advertisers choose Choozle for:

A streamlined platform that supports fast, focused campaign execution
Budget-friendly options for teams of all sizes
Premium inventory access across websites, mobile apps, and connected TV
Visibility into every campaign detail so you can stay informed and in control

If your goal is to reach the right people at the right time and places, display advertising is the way to do it. Download the guide today and get started!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.