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The Ultimate Guide to Display Advertising

At Choozle, we help marketers turn attention into action through well-executed display advertising. With the right mix of targeting, creative, and optimization, display campaigns can build awareness, drive engagement, and support conversions across every stage of the funnel. This free guide breaks down everything you need to run more impactful campaigns, whether you’re just getting started or looking to scale.

In the guide, you’ll learn how to:

Refine your targeting using first-party data, behavioral segments, contextual alignment, and retargeting strategies
Choose the right creative formats, including banners, HTML5, responsive, and video ads
Approach media buying with confidence using tools like real-time bidding, budget pacing, and inventory controls
Track and improve performance with tips on metrics that reflect impact, like viewability, conversions, and cost per action

Download the Ultimate Guide to Display Advertising to get a clear, practical roadmap for stronger digital campaigns.

Why Work with Choozle?

Choozle’s platform is built for marketers who want more control and better results from their media spend. From setup to reporting, we make display campaigns easier to launch and manage, without giving up flexibility or insights.

Advertisers choose Choozle for:

A streamlined platform that supports fast, focused campaign execution
Budget-friendly options for teams of all sizes
Premium inventory access across websites, mobile apps, and connected TV
Visibility into every campaign detail so you can stay informed and in control

If your goal is to reach the right people at the right time and places, display advertising is the way to do it. Download the guide today and get started!

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.