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Video Advertising

Keeping your audience’s focus in today’s fast-paced world may seem challenging. One way to keep their interest is with video advertising, which has been shown to boost conversion rates. Video advertising lets you showcase your brand’s personality and connect with viewers in an informative, engaging ad format across screens and devices.

Reach a highly engaged audience from mobile to TV and connect with viewers in an informative, engaging ad format across all screens and devices.

What is Video Advertising?

It’s the process of displaying ads that play before, during, or after streaming content or as a user scrolls through a webpage.

Reach a Highly Engaged Audience from Mobile to TV

Video advertising is a proven method to boost conversation rates, showcase your brand’s personality, and connect with viewers in an informative, engaging ad format across all screens and devices. Unlike long and unyielding text streams, video advertisements allow businesses to engage their audience using a new range of creative tools to entertain and inform. With video advertising, you can reach highly committed people in an ad format that drives interest and engagement.

Engage with Video Ads

Connected TV: Serve ads alongside premium content on CTV devices like Roku, premium content on CTV devices like Roku, Sling TV, and Amazon Fire. The goal for CTV Campaigns is the video completion rate (VCR).
Video Advertising: Create a more impactful brand experience where visual and audio elements engage viewers. The goal for this video type is the click-through rate.
Outsteam: Autoplay your ads as users scroll through a web page to create a less intrusive ad experience. Use outstream video if your campaign goal is viewability.

In this downloadable guide, we’ll explain how video advertising works, inventory types, outstream video formats, and Choozle’s best practices that includes the base bids for videos and video assets. We’re here to set you up for success.

Download now the guide today!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.