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Viewability

Created by the Media Rating Council (MRC) as an industry standard, viewability ensures marketers buy inventory that users see to help improve overall campaign performance and the impact of advertising budgets. Choozle’s viewability leverages Measure of Advertising Technology (MOAT) to measure whether or not a user viewed an ad served to them.

What is Viewability?

Viewability is an online advertising metric that aims to track impressions only when users can see the creative.

In this downloadable guide, we explain how viewability works, Choozle’s best practices, and insight on how to use it in four steps. These steps include:

Access advanced settings
Choosing the viewability type
Setting viewability target
Benefiting from viewability targets

The guide you’ll download today gives you detailed information about each of these steps and how your business will benefit.

Download the guide today!

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.