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Viewability

Created by the Media Rating Council (MRC) as an industry standard, viewability ensures marketers buy inventory that users see to help improve overall campaign performance and the impact of advertising budgets. Choozle’s viewability leverages Measure of Advertising Technology (MOAT) to measure whether or not a user viewed an ad served to them.

What is Viewability?

Viewability is an online advertising metric that aims to track impressions only when users can see the creative.

In this downloadable guide, we explain how viewability works, Choozle’s best practices, and insight on how to use it in four steps. These steps include:

Access advanced settings
Choosing the viewability type
Setting viewability target
Benefiting from viewability targets

The guide you’ll download today gives you detailed information about each of these steps and how your business will benefit.

Download the guide today!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.