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2024 Mid-Year Key Findings & Results

This guide gives you some insight into what we’ve learned in 2024 and how to boost your campaigns for the rest of the year and beyond.

In this downloadable guide, we’ll discuss the state of digital advertising, media type performances, device type performances, industry trends, creative assets, and an outlook on navigating a dynamic landscape in the second half of 2024.

The State of Digital Advertising

In the year’s first half, we have observed notable shifts and trends reshaping how brands interact with consumers. Campaign personalization through native ads is gaining momentum, and the integration of AI into campaign analytics is enhancing efficiency and effectiveness.

Media Type

We’ll discuss budget allocation by media type, average CPM, and win rate based on media type, earned impressions, average CTR, and average completion rates.

Device Type

You’ll also get access to budget allocation by device type, earned impressions, average CPM and win rate, average CPC, and average CTR and VCR.

Industry Trends

The downloadable guide also provides industry trends, average CRM, CTR, and Win rates for various industries. These include apparel and fashion, automotive, banks, consumer goods, entertainment, and more.

Creative Assets

We’ll give you insight into creative assets’ cost and performance for desktop and mobile users, providing average CPM and CTR based on top desktop/mobile creative sizes. You’ll also learn about the earned impressions by creative size.

“We’re not just running campaigns; we’re setting new benchmarks in how digital advertising should be approached and executed. Our platform’s ability to integrate and analyze vast amounts of data ensures that our clients can achieve and often exceed their marketing goals.” – Adam Woods, Choozle CEO

Download the guide today to get in-depth information on the state of digital advertising, media types, device types, industry types, creative assets, and an outlook on moving forward through the rest of the year with the information we’ve gathered and shared.

Download the guide today to enhance your digital campaigns and finish the year strong!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.