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2025 Mid-Year Key Findings & Results

Mid-year results contain crucial information to better your campaigns in the back half of 2025 and beyond. The Choozle team wants to share what we learned in the first half of 2025 and how to use that information to improve your campaigns to finish the year with strong performance. In this downloadable guide, we’ll discuss our thoughts on:

The State of Digital Advertising
Performance by media types and device types
Industry trends
Creative assets
And more

The State of Digital Advertising

In the first half of 2025, even amid macroeconomic uncertainty and shifting consumer behavior, the digital advertising industry has shown strong resilience and strategic evolution. We have also seen the rise in AI and its impact in accelerating the transformation across the digital ad landscape. From automated bidding strategies to generative AI powering creative production, brands are embracing machine learning to drive efficiency and personalization at scale.

Performance by Media Type & Device Type

The download shows extensive information and graphics about budget allocation, average bid amounts, average win rates, CTR, and VCR by media type and device type. It will go over the wins for specific device types, the losses, and how you should implement this information for future campaigns.

Industry Trends

This section will show the average VCR, CTR, and win rate for various industries, including automotive, banks, food and beverage, consumer goods, education, real estate, retail, and more.

Creative Assets

In this part of the downloadable file, you’ll see trends by device type that show data around the creative assets used. This includes the type of device, creative size performance for mobile, tablets, etc., and video usage by placement type.

Download the guide today to find out what can help elevate your campaigns after learning about what is working and what is not working in 2025. For more information about the findings around targeting tactics, our findings for digital advertising, performance by media types, industry trends, creative assets, and what our experienced team at Choozle believes about the future of digital advertising, download today.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.