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Choozle 2025 Key Findings & Results Report

2025 results contain crucial insights to help shape your campaigns for 2026 and beyond. The Choozle team is sharing what we learned from campaign performance across the full year of 2025 and how advertisers can apply these insights to strengthen future digital advertising strategies. In this downloadable report, we’ll discuss our findings on:

The State of Digital Advertising
Performance by media types and device types
Industry trends
Creative assets
And more

The State of Digital Advertising

In 2025, the digital advertising industry reached a new phase of maturity as platforms, data, and automation continued to expand. Advertisers increasingly relied on data-led activation, cross-channel coordination, and measurable performance strategies to reach fragmented audiences and drive results. Artificial intelligence also became a core part of the advertising lifecycle, influencing audience modeling, bidding systems, optimization, and creative production. As AI adoption accelerates, advertisers are balancing automation with stronger governance, audience planning, and measurement frameworks to ensure sustainable growth in an increasingly complex digital ecosystem.

Performance by Media Type & Device Type

The report provides detailed insights and visualizations around budget allocation, average bid amounts, win rates, CTR, and VCR across media types and devices. It explores how advertisers allocated spend throughout the year, how performance shifted across channels, and which devices generated the strongest engagement. These insights highlight both opportunities and challenges advertisers should consider when planning future campaigns.

Industry Trends

This section examines average VCR, CTR, and win rate across a range of industries, including automotive, business and finance, food and drink, medical health, real estate, shopping, travel, and more. Understanding how performance varies by industry helps advertisers benchmark results and identify areas where strategies may be optimized.

Creative Assets

In this section of the downloadable report, you’ll find insights into creative asset performance across devices and formats. The analysis explores creative size performance, trends by device type, and video usage by placement and duration. These findings highlight how creative choices influence engagement, completion rates, and overall campaign effectiveness.

Download the report to explore what shaped digital advertising performance in 2025, including insights on targeting tactics, media and device trends, industry benchmarks, creative performance, and what lies ahead for digital advertising.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.