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Choozle’s 2023 End of Year Key Findings & Results

End of the year results contain crucial information to better your campaigns in the next year. The Choozle team wants to share what we learned in 2023 and how to use that information to improve your campaigns in 2024. In this downloadable guide, we’ll discuss our thoughts on:

Digital advertising
Performance by media types and device types
Industry trends
Creative assets
And more

The State of Digital Advertising

In 2023, the digital advertising landscape reflected ongoing evolutions and adaptations marked by a significant shift toward more authentic and personalized experiences. We also learned that advertisers prioritized quality over quantity and that an increasing number of advertisers demand tangible business outcomes for their advertising efforts.

Performance by Media Type & Device Type

The download shows extensive information and graphics about budget allocation by media type and device type, average CPM and win rate, and average CTR and VCR. It will go over the wins for specific device types, the losses, and how you should implement this information for future campaigns.

Industry Trends

This section will show the average CPM, VCR, CTR, and win rate for various industries, including airlines, automotive, banks, food and beverage, consumer goods, education, real estate, retail, and more.

Creative Assets

In this part of the downloadable file, you’ll see trends by device type that show data around the creative assets used. This includes the type of device, creative size performance for mobile, tablets, etc., and video usage by placement type.

Download the guide today to find out what can help elevate your campaigns after learning about what worked and didn’t work for the previous year. For more information about the findings around targeting tactics, our findings for digital advertising, performance by media types, industry trends, creative assets, and what our experienced team at Choozle believes about the future of digital advertising, download today.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.