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Choozle’s 2023 End of Year Key Findings & Results

End of the year results contain crucial information to better your campaigns in the next year. The Choozle team wants to share what we learned in 2023 and how to use that information to improve your campaigns in 2024. In this downloadable guide, we’ll discuss our thoughts on:

Digital advertising
Performance by media types and device types
Industry trends
Creative assets
And more

The State of Digital Advertising

In 2023, the digital advertising landscape reflected ongoing evolutions and adaptations marked by a significant shift toward more authentic and personalized experiences. We also learned that advertisers prioritized quality over quantity and that an increasing number of advertisers demand tangible business outcomes for their advertising efforts.

Performance by Media Type & Device Type

The download shows extensive information and graphics about budget allocation by media type and device type, average CPM and win rate, and average CTR and VCR. It will go over the wins for specific device types, the losses, and how you should implement this information for future campaigns.

Industry Trends

This section will show the average CPM, VCR, CTR, and win rate for various industries, including airlines, automotive, banks, food and beverage, consumer goods, education, real estate, retail, and more.

Creative Assets

In this part of the downloadable file, you’ll see trends by device type that show data around the creative assets used. This includes the type of device, creative size performance for mobile, tablets, etc., and video usage by placement type.

Download the guide today to find out what can help elevate your campaigns after learning about what worked and didn’t work for the previous year. For more information about the findings around targeting tactics, our findings for digital advertising, performance by media types, industry trends, creative assets, and what our experienced team at Choozle believes about the future of digital advertising, download today.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.