Choozle + The Trade Desk
The Trade Desk DSP: Programmatic Advertising for SMBs
Meet your audience wherever they are, across digital channels and devices, including display, video, audio, native, digital out-of-home, and Connected TV (CTV).
Choozle’s partnership with The Trade Desk levels the playing field for small and medium-sized businesses (SMBs), providing access to premium programmatic tools and inventory previously reserved for Fortune 500 companies. Together, we help advertisers reach high-value audiences efficiently and effectively across every channel and screen.
- Premium Inventory Access: Tap into The Trade Desk’s marketplace of over 400+ partners, including retail media platforms, Connected TV inventory, and premium publishers.
- Retail Media Insights: Target buyers using behavioral data from platforms like Walmart DSP.
- Connected TV Leadership: Engage cord-cutters and premium audiences on platforms like Netflix and Hulu.
- Expanded Reach: Achieve 3x the reach versus single cross-device vendors.
- Seamless Match Rates: Manage match rates and frequency for better customer experiences.
- Precision Targeting: Ensure every impression counts by targeting across channels with accuracy.
- Closed-Loop Measurement: Connect ad spend directly to online and offline sales.
- Actionable Insights: Refine strategies with data-driven insights from awareness to conversion.
- AI-Powered Optimization: Use Koa for intelligent recommendations that enhance campaign efficiency and performance.
Omnichannel Strategy
- Broad Channel Access: Reach audiences through display, video, audio, native, digital out-of-home (DOOH), and Connected TV (CTV).
- CTV Reach: Access over 150 million Connected TV households worldwide.
- Cohesive Campaigns: Create cross-platform strategies for every stage of the customer journey.
Breaking Free from Walled Gardens
- Unlike walled gardens like Google and Facebook, which control user data and restrict access, The Trade Desk embraces the Open Internet. Advertisers gain transparency, unbiased access to premium inventory, and cross-channel measurement capabilities.
- Access a diverse range of platforms—websites, apps, and streaming services—for more control, visibility, and optimized results.
- Create seamless campaigns across CTV, mobile, display, video, and audio. This open approach ensures greater audience reach, optimized spending, and measurable results.
How It Works
Reach relevant audiences on the open internet, drive growth, and serve more relevant ads to the right audience:
01
Direct Self-Service or Managed Service Support
Choose the flexibility of self-service or the convenience of managed service to run campaigns across all major channels—unifying your efforts for maximum reach and performance.
02
Smarter Audience Targeting
Leverage first-party data, behavioral insights, and predictive analytics to build detailed audience profiles. Reach lapsed buyers, loyalists, and emerging markets with precision.
03
Real-Time Adjustments
React quickly to campaign data by adjusting bids, creative, and placements to stay competitive and relevant.
Real Campaign Success
- Challenge: Increase donations and awareness.
- Solution: Targeted lookalike audiences with first-party and retargeting data.
- Results: 11,301 donations and $1.69 million in revenue.
Unlimited Movie Pass Boosts Subscriptions
- Challenge: Drive sign-ups for in-person experiences.
- Solution: Reached 4.6 million users via CTV and retargeting.
- Results: 2,630 sign-ups for the unlimited pass.
Arts & Crafts Retailer Launches New Product Line
- Challenge: Promote a new product and drive in-store visits.
- Solution: Used CTV and high-impact creative to target audiences and retarget existing customers.
- Results: Achieved $0.03 CPCV and $17 CPA, surpassing goals.
Kroger Data Drives $476K in Campaign Sales
- Challenge: Increase donations and awareness.
- Solution: Targeted lookalike audiences with first-party and retargeting data.
- Results: 11,301 donations and $1.69 million in revenue.
Unlimited Movie Pass Boosts Subscriptions
- Challenge: Drive sign-ups for in-person experiences.
- Solution: Reached 4.6 million users via CTV and retargeting.
- Results: 2,630 sign-ups for the unlimited pass.
Arts & Crafts Retailer Launches New Product Line
- Challenge: Promote a new product and drive in-store visits.
- Solution: Used CTV and high-impact creative to target audiences and retarget existing customers.
- Results: Achieved $0.03 CPCV and $17 CPA, surpassing goals.
Why Choozle Is Your Ideal Programmatic Partner?
Choozle simplifies enterprise-level advertising with a platform designed for SMBs. Gain access to premium inventory, advanced targeting, and real-time optimization tools—all backed by advertising experts dedicated to setting your campaigns up for success.
Whether launching a local campaign or managing national promotions, Choozle + The Trade Desk makes it easy to achieve maximum ROI with transparency and efficiency.
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Start Your Journey Today
Ready to unlock the power of programmatic advertising? Schedule a demo to see how Choozle and The Trade Desk can transform your campaigns and drive measurable results.
