Choozle + The Trade Desk
The Trade Desk DSP: Programmatic Advertising for SMBs
Meet your audience wherever they are, across digital channels and devices, including display, video, audio, native, digital out-of-home, and Connected TV (CTV).
Choozle partners with The Trade Desk to give small and medium-sized businesses access to premium programmatic tools and inventory once reserved for large enterprises. We help advertisers reach high-value audiences across every channel and screen with the added advantage of Kokai, The Trade Desk’s next-generation AI platform that brings smarter audience modeling, predictive optimization, and continuous campaign learning to every advertiser.
Reach Relevant Audiences on the Open Internet
- Premium Inventory Access: Tap into The Trade Desk’s marketplace of over 400+ partners, including retail media platforms, Connected TV inventory, and premium publishers.
- Retail Media Insights: Target buyers using behavioral data from platforms like Walmart DSP.
- Connected TV Leadership: Engage cord-cutters and premium audiences on platforms like Netflix and Hulu.
- Expanded Reach: Achieve 3x the reach versus single cross-device vendors.
- Seamless Match Rates: Manage match rates and frequency for better customer experiences.
- Precision Targeting: Ensure every impression counts by targeting across channels with accuracy.
- Closed-Loop Measurement: Connect ad spend directly to online and offline sales.
- Actionable Insights: Refine strategies with data-driven insights from awareness to conversion.
- AI-Powered Optimization with Kokai: Kokai’s AI analyzes live campaign data to adjust bids, budgets, and targeting for maximum ROI and learns continuously to improve future results.
Omnichannel Strategy
- Broad Channel Access: Reach audiences through display, video, audio, native, digital out-of-home (DOOH), and Connected TV (CTV).
- CTV Reach: Access over 150 million Connected TV households worldwide.
- Cohesive Campaigns: Create cross-platform strategies for every stage of the customer journey.
Breaking Free from Walled Gardens
- Unlike walled gardens like Google and Facebook, which control user data and restrict access, The Trade Desk embraces the Open Internet. Advertisers gain transparency, unbiased access to premium inventory, and cross-channel measurement capabilities.
- Access a diverse range of platforms—websites, apps, and streaming services—for more control, visibility, and optimized results.
- Create seamless campaigns across CTV, mobile, display, video, and audio. This open approach ensures greater audience reach, optimized spending, and measurable results.
How It Works
Reach relevant audiences on the open internet, drive growth, and serve more relevant ads to the right audience:
01
Direct Self-Service or Managed Service Support
Choose the flexibility of self-service or the convenience of managed service to run campaigns across all major channels—unifying your efforts for maximum reach and performance.
02
Smarter Audience Targeting with Kokai
Leverage first-party data, behavioral insights, and AI-modeled lookalike audiences through Kokai’s Seeds to find and expand your most valuable customer segments.
03
Real-Time Adjustments
Use Kokai’s real-time feedback loops to adjust bids, creative, and placements instantly based on live performance data.
Real Campaign Success
- Challenge: Increase donations and awareness.
- Solution: Targeted lookalike audiences with first-party and retargeting data.
- Results: 11,301 donations and $1.69 million in revenue.
Unlimited Movie Pass Boosts Subscriptions
- Challenge: Drive sign-ups for in-person experiences.
- Solution: Reached 4.6 million users via CTV and retargeting.
- Results: 2,630 sign-ups for the unlimited pass.
Arts & Crafts Retailer Launches New Product Line
- Challenge: Promote a new product and drive in-store visits.
- Solution: Used CTV and high-impact creative to target audiences and retarget existing customers.
- Results: Achieved $0.03 CPCV and $17 CPA, surpassing goals.
Kroger Data Drives $476K in Campaign Sales
- Challenge: Increase donations and awareness.
- Solution: Targeted lookalike audiences with first-party and retargeting data.
- Results: 11,301 donations and $1.69 million in revenue.
Unlimited Movie Pass Boosts Subscriptions
- Challenge: Drive sign-ups for in-person experiences.
- Solution: Reached 4.6 million users via CTV and retargeting.
- Results: 2,630 sign-ups for the unlimited pass.
Arts & Crafts Retailer Launches New Product Line
- Challenge: Promote a new product and drive in-store visits.
- Solution: Used CTV and high-impact creative to target audiences and retarget existing customers.
- Results: Achieved $0.03 CPCV and $17 CPA, surpassing goals.
Why Choozle Is Your Ideal Programmatic Partner?
Choozle simplifies enterprise-level advertising with a platform built for SMBs and expert-managed services that can support even the most complex campaigns. Through Kokai, you can access premium inventory, advanced targeting, and AI-powered optimization, supported by advertising experts dedicated to setting your campaigns up for success.
Whether launching a local campaign or managing national promotions, Choozle and The Trade Desk make it easy to drive maximum ROAS and other key results with transparency and efficiency.
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Start Your Journey Today
Ready to unlock the power of programmatic advertising? Schedule a demo to see how Choozle and The Trade Desk can transform your campaigns and drive measurable results.
