Programmatic advertising today stands at an inflection point. What began as a breakthrough in automated media buying has matured into a sophisticated ecosystem fueled by data, identity, and precision. The next leap forward is predictive. In 2025, AI-powered platforms like Kokai, with key capabilities now available through Choozle, are redefining how advertisers model audiences, optimize campaigns as they unfold, and scale outcomes with unprecedented accuracy.
Four Ways Predictive Intelligence Defines 2025
The scale of programmatic today is undeniable, but volume alone is not enough. Advertisers need approaches that anticipate consumer behavior, adapt to fast-changing markets, and deliver measurable efficiency. Predictive intelligence represents this evolution, and several trends explain why it’s becoming the new standard.
- Programmatic is the backbone: According to eMarketer, nearly 90% of all U.S. digital display ad dollars in 2025 will be transacted programmatically (eMarketer). That number illustrates the maturity of programmatic as the default buying method across channels like display, CTV, mobile, and audio.
- The need for real-time intelligence: Advertisers can no longer afford to wait until a campaign concludes to review results. Predictive platforms process live signals, learn from audience behavior, and automatically reallocate budgets to the tactics that work. This is what separates campaigns that run from campaigns that perform.
- The algorithm-driven future: According to Dentsu, 78.1% of global ad spend will be driven by algorithmic decision-making by 2027 (Dentsu). Advertisers must embrace predictive optimization now to stay competitive as the industry becomes increasingly automated.
- Privacy and compliance requirements: The IAB’s State of Data 2025 report highlights that advertisers are shifting budgets toward platforms that “combine privacy-first data strategies with AI-driven optimization” (IAB). That combination, responsible data use and predictive decision-making, is exactly where the market is headed.
Choozle + The Trade Desk's Kokai: Bringing Predictive Within Reach
Choozle’s integration with Kokai delivers capabilities that were once out of reach for many advertisers. This is about making enterprise-grade tools simpler and more accessible, while focusing on features that directly improve outcomes.
- Kokai capabilities through Choozle: Kokai, The Trade Desk’s re-architected DSP experience, brings key features into Choozle. For advertisers, this means enterprise-grade intelligence is no longer limited to large budgets or complex in-house teams.
- Predictive optimization as the engine: Kokai’s distributed AI continuously adjusts bids, targets, and budgets in real time based on live performance signals, directing spend to what’s working while campaigns are still in flight. Unlike traditional optimization, which requires manual adjustments after data is reviewed, predictive optimization adapts dynamically and instantly. The result is reduced waste, improved ROAS, and campaigns that learn and improve every single day.
- Supporting roles of Seeds and Universal Pixel: Seeds provide the high-quality data inputs that ensure predictive models start from the right audience blueprint. Universal Pixel delivers clean, consolidated feedback signals such as pageviews, conversions, revenue, and product IDs that strengthen optimization over time. Together, these capabilities create a closed feedback loop where predictions are continuously refined, making every impression more valuable.
- Executive validation: A recent Adobe survey found that 65% of senior executives cite AI and predictive analytics as primary contributors to growth, and 61% identify personalization as critical to customer engagement (Adobe Digital Trends Report). Kokai’s Seeds, predictive optimization, and Universal Pixel deliver exactly those outcomes, turning predictive into measurable business impact.
For a deeper look at how Kokai capabilities extend through Choozle, explore our Choozle + The Trade Desk overview.
The Latest Trends in Programmatic Intelligence
Beyond technology adoption, the forces shaping programmatic in 2025 show how predictive intelligence is becoming central to marketing success. These trends represent both challenges and opportunities that advertisers must address.
Optimization in the moment: Advertisers are moving beyond pacing and frequency caps to real-time, AI-driven optimization. Kokai continuously learns from campaign signals and reallocates budgets mid-flight, reducing waste and improving performance.
First-party data as the foundation: With cookies on the decline, first-party data has become essential. According to eMarketer, 77% of U.S. marketing and advertising professionals already use first-party data as a cookieless solution.
Simplification through unified tracking: Marketers are juggling too many tags, pixels, and fragmented measurement systems. Universal Pixel streamlines all of that. Cleaner data, faster sites, and richer segmentation mean better outcomes and less complexity.
Democratization of enterprise tools: What was once reserved for Fortune 500 advertisers is now accessible to emerging and mid-market brands. Kokai capabilities within Choozle remove the barriers, allowing every advertiser to harness predictive intelligence without navigating the complexity of an enterprise DSP.
Privacy-first, AI-backed targeting: Regulation and consumer expectations are raising the stakes. Seeds and Universal Pixel ensure advertisers maximize their own data responsibly, while predictive optimization ensures campaigns remain effective.
Use Cases: Turning Intelligence Into Outcomes
Predictive intelligence is not abstract. It translates into measurable impact across industries and advertiser types. Here are just a few ways Choozle clients can apply Kokai to solve real challenges.
- Agencies managing portfolios: Apply Kokai through Choozle to provide clients of every size with predictive optimization and cleaner measurement.
- E-commerce and retail: Use Seeds to expand into look-alike shoppers, capture cart abandoners with Universal Pixel, and re-engage them in CTV or display.
- B2B marketers: Transform CRM and intent data into Seeds that unlock net-new account opportunities and scale look-alikes.
- Challenger brands: Compete more effectively by letting predictive optimization stretch limited budgets further, maximizing return on ad spend.
Why Choozle’s Approach Stands Out
Advertisers evaluating solutions in 2025 are not just comparing features. They are looking for meaningful advantages that connect technology to outcomes. Choozle’s Kokai integration delivers those differentiators.
- Enterprise-grade tools made accessible: Advertisers gain access to The Trade Desk’s most advanced capabilities without the complexity of an enterprise DSP.
- AI that adapts in real time: Predictive optimization continuously directs budgets toward what’s working, reducing waste and maximizing ROAS.
- Smarter use of first-party data: Seeds transform CRM or contextual data into blueprints that expand into high-value audiences.
- Simplified setup and tracking: Universal Pixel consolidates multiple tags into one, improving data quality and site performance.
- Support for every advertiser: Flexible service models ensure that both emerging brands and experienced agencies can succeed.
Viant captures the importance of this shift, noting that “AI eliminates guesswork, streamlines decisions, and powers highly personalized experiences at scale” (Viant). With validation from leaders like eMarketer, Dentsu, Adobe, and the IAB, it’s clear the industry is moving toward predictive intelligence as the new standard.
For additional context, see our blog on 10 data-driven numbers to help you plan your year, which offers a broader view of how predictive intelligence aligns with larger marketing trends.
Final Thoughts
2025 is the year predictive intelligence moves from nice-to-have to non-negotiable. Advertisers who embrace Kokai capabilities through Choozle, particularly Predictive Optimization supported by Seeds and Universal Pixel, won’t just keep pace with the market. They will set the pace.
At Choozle, we believe advanced programmatic intelligence should be accessible to every advertiser. With Kokai, that vision is a reality: simple, scalable, and performance-driven.
Ready to see predictive intelligence in action? Connect with Choozle today and learn how Choozle + Kokai can help you deliver smarter, faster, and more effective campaigns.
Tina Starr
Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.
Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.
She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.
