Ready to upgrade your campaign performance? Discover five ways Kokai, now integrated into Choozle campaigns, improves targeting, reach, and ROI with the help of Seeds and Universal Pixel.
Better Marketing Starts With AI You Can Actually Use
Marketers are surrounded by AI hype, from chatbots to creative tools, but most of it feels out of reach for day-to-day campaigns. Kokai is different. Built directly into Choozle’s platform, Kokai puts practical, performance-focused AI into the hands of any advertiser.
Think of it as your campaign’s co-pilot: analyzing audiences, reallocating budgets, tracking engagement, and learning in real time so you don’t have to. It’s not about replacing your strategy, it’s about giving you sharper instincts, cleaner data, and faster decisions.
The result is simple: smarter targeting, leaner spend, and campaigns that keep improving every time they run.
Here are five ways Choozle + Kokai elevate your advertising strategy.
1. Smarter Audience Growth with Seeds
Marketers know first-party data is powerful, but unlocking its full value can be a challenge. That’s where Kokai’s seeds come in.
Seeds use AI to create a blueprint of audience behaviors based on your best customers or specific industry datasets. That blueprint then guides the expansion into new, high-value audiences who look and act like your most engaged segments. It’s smarter than guesswork and faster than endless A/B testing.
- Retail Audience Expansion: A retailer can start with a seed built from recent purchasers and expand into a statistically proven audience of likely buyers.
- B2B Signal Scaling: A B2B advertiser can generate a seed from decision-maker signals in niche industries, then scale into similar profiles.
- Agency Portfolio Seeds: Agencies can build multiple seeds across client portfolios, each tailored to distinct goals.
Every time a seed is used, the blueprint sharpens. That means each campaign builds a stronger foundation for the next.
Learn more about how Choozle simplifies audience targeting strategies in our Trade Desk Partnership Overview.
2. Real-Time AI- Powered Optimization
If you’ve ever run a campaign, you know the routine: check performance, adjust bids, tweak targeting, wait for results, repeat. It’s reactive and time-consuming.
Kokai flips that script with AI-Powered Optimization. Distributed AI constantly monitors signals, reallocating budgets, shifting bids, and adjusting targets in real time. It’s like having a data scientist working the night shift, making sure your dollars flow toward what’s actually driving performance.
- Automatic Spend Shifts: If one audience segment stops converting, Kokai shifts spend to another without you lifting a finger.
- Channel Performance Adjustments: If video suddenly outperforms display, the AI catches it instantly and adjusts accordingly.
- Seasonal Adaptation: If seasonality impacts your vertical, Kokai adapts on the fly.
The result is campaigns that don’t just run, they evolve. You set the strategy, Kokai handles the midnight math.
3. Cleaner, Unified Signals with Universal Pixel
Every marketer knows that measurement is the foundation of performance. But tracking usually means a messy web of site tags that slow pages and leave gaps in your data.
That’s why Universal Pixel is such a game-changer. For the first time, it’s available directly inside Choozle campaigns. While The Trade Desk has long offered Universal Pixel, Choozle customers can now use this powerful tool without leaving the platform.
- One tag, full visibility: This feature consolidates pageviews, conversions, product IDs, and revenue tracking into a single, faster-loading pixel.
- Cleaner data: Fewer tags mean faster sites and more accurate tracking.
- Smarter retargeting: Engagement signals like cart abandonment or product views flow back into Kokai, powering seeds and optimization models.
For Choozle advertisers, this means enterprise-grade measurement that was once out of reach is now just a click away.
Explore how Choozle’s integration with The Trade Desk elevates campaign measurement in this Overview.
4. Seamless Integration and Accessibility
Enterprise DSPs have a reputation: powerful, but complicated. Mid-market advertisers often feel shut out by steep learning curves and high barriers to entry.
With Kokai built directly into Choozle, that barrier disappears.
- No new tools or logins are required.
- Both self-service and managed-service clients benefit automatically.
- Advertisers get world-class DSP capabilities at a fraction of the usual complexity.
This democratizes advanced programmatic strategies, empowering challenger brands and smaller agencies to compete at the same level as industry giants.
For more on how Kokai was launched through Choozle, see the official Press Release.
5. Improved Campaign Efficiency and ROI
Ultimately, Choozle + Kokai isn’t just about cool features. It’s about results. By combining AI-driven audience modeling, real-time optimization, and enterprise-grade tracking, campaigns become leaner, more innovative, and more effective.
- Spend more efficiently with less waste.
- Enhance precision with data-driven audience expansion.
- Access clearer, real-time insights for smarter decision-making.
- Scale campaigns confidently, knowing Kokai improves with every impression.
Think of it as compounding interest for your marketing. Every campaign gets sharper, which means your return on ad spend (ROAS) keeps climbing.
Use Cases Across Industries
The AI co-pilot approach benefits advertisers in every vertical:
- Agencies: Scale advanced tools across multiple clients without extra complexity.
- Retail and e-commerce: Retarget cart abandoners and product viewers with Universal Pixel.
- B2B marketers: Build seeds from niche signals and scale into high-value look-alikes.
- Challenger brands: Level the playing field against larger competitors.
- Privacy-focused advertisers: Make the most of first-party data in a cookieless world.
No matter your size or industry, Kokai makes AI-driven campaigns practical and accessible.
Why Now?
Advertising complexity isn’t slowing down. Fragmented platforms, rising customer expectations, and the loss of third-party cookies are creating unprecedented challenges.
Kokai is built for this moment. Its AI models learn from every signal, adapt in real time, and give advertisers confidence in a rapidly shifting landscape.
As The Trade Desk’s Katy Friday put it, “Together with Choozle, we are giving advertisers the tools they need to manage complexity and harness the full value of advertising opportunities on the open internet through Kokai.”
Conclusion and Next Steps
Advertising has always been part science, part art. What’s changing is the speed and scale at which decisions need to happen. With Choozle + Kokai, marketers finally have an AI co-pilot that makes every impression smarter, every audience sharper, and every dollar work harder.
Now, with seeds creating blueprints for your best customers and Universal Pixel available inside Choozle, advertisers can combine more intelligent targeting with enterprise-grade measurement, all in one place.
Ready to see Kokai in action? Reserve your spot for our upcoming webinar on October 21st to learn how seeds, Predictive Optimization, and Universal Pixel can transform your campaign results from day one.
