Tips for a Successful Automotive Marketing Strategy
Facebook Instagram X-twitter Linkedin Youtube Over the past few years, the car-buying cycle has significantly evolved with new trends and technologies, driving consumers to accelerate the shopping process from home. For many, the car-buying experience has shifted to an almost exclusively digital space. Now is the time for car manufacturers and dealerships to fully embrace […]
Harnessing the Power of Retail Media in Digital Advertising
Facebook Instagram X-twitter Linkedin Youtube Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. With such substantial investment flowing into this channel […]
Beyond the Salary: Evaluating Benefits, Recruitment Experience, and Empathy in Job Decisions
When considering a job offer, salary is often the first number that catches your eye. While it’s undeniably important, focusing solely on salary can cause you to overlook other essential components of your compensation package. In today’s workplace, benefits, company culture, and the recruitment experience all significantly shape your overall well-being, job satisfaction, and long-term […]
Five Tips for Your Holiday Advertising Campaigns
Facebook Instagram X-twitter Linkedin Youtube Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber Monday, it’s a countdown to the holidays. It shouldn’t come as a surprise that Thanksgiving weekend accounts for the biggest eCommerce opportunity. Last year, brands pulled in a record $9.5 billion […]
An Overview of Choozle Employee Benefits with Christine Jones
Facebook Instagram X-twitter Linkedin Youtube One of Choozle’s top priorities now, and since the beginning of the company, is a culture that supports the whole well-being of employees. We strive to create a culture where employee happiness is top-of-mind and in turn, a happy office, as we grow and continue to welcome new Choozlers to the […]
Choozle Chat: Mastering Political Digital Advertising with Shawn Fox
Digital advertising has become an indispensable tool for political campaigns, reaching voters, fundraising, and shaping public opinion. As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. In this edition of Choozle Chat, we explore the strategies and challenges of political digital advertising. Join […]
Guide to Political Digital Advertising
Facebook Instagram X-twitter Linkedin Youtube With voters spending more time on their screens, advertisers are taking to digital marketing for political campaigns to run more online ads than ever. So, whether your goal is to increase campaign donations or drive awareness, follow along with our guide, inspired by trends we’ve seen from our own political digital advertising […]
Political Digital Advertising: Strategies & Best Practices
Facebook Instagram X-twitter Linkedin Youtube Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate shift, political digital advertising campaigns need to be able to change the playbook and adapt to new technology that will propel them to victory. Using programmatic advertising and tapping into […]
Advocating with Confidence for Yourself and Others
Advocacy in the area of Diversity, Equity, Inclusion, and Belonging (DEIB) is a crucial skill in today’s diverse world. Whether standing up for yourself or others, confident advocacy fosters an inclusive environment where everyone feels valued and heard. This blog offers strategies, examples, and preparation processes to advocate effectively in both personal and professional settings, […]
Outcomes-Based Advertising: A Paradigm Shift in Marketing
Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context. In this blog, we’ll delve into this shift, exploring its […]
