The Customer Journey is Evolving: Are You Keeping Up?
Gone are the days when the customer journey resembled a neatly organized funnel. Today, people don’t take a linear path to purchase—they zigzag, detour, and hop between platforms, devices, and touchpoints in ways that are anything but predictable. For agencies and brands, this evolution presents both a challenge and an opportunity: how do you connect […]
6 Ways SMBs Can Win the Holiday Season in a Shorter Year
The holiday season is in full swing, but this year, it’s moving faster than ever. With Thanksgiving landing late, there are fewer weeks to engage shoppers. For small and mid-sized businesses (SMBs), this condensed timeline makes strategic planning and execution crucial. Despite the time crunch, the opportunity is significant: According to Deloitte’s holiday forecast, overall […]
The Future of Programmatic Advertising with Amazon
As programmatic advertising advances, marketers are facing a more complex digital landscape. The push for greater accuracy in targeting, access to premium inventory, and achieving optimal results is more critical than ever. Amazon, through its Demand-Side Platform (DSP), is a key player in leading the charge in redefining how brands engage with consumers and drive […]
Tips for a Successful Automotive Marketing Strategy
Facebook Instagram X-twitter Linkedin Youtube Over the past few years, the car-buying cycle has significantly evolved with new trends and technologies, driving consumers to accelerate the shopping process from home. For many, the car-buying experience has shifted to an almost exclusively digital space. Now is the time for car manufacturers and dealerships to fully embrace […]
Harnessing the Power of Retail Media in Digital Advertising
Facebook Instagram X-twitter Linkedin Youtube Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. With such substantial investment flowing into this channel […]
Beyond the Salary: Evaluating Benefits, Recruitment Experience, and Empathy in Job Decisions
When considering a job offer, salary is often the first number that catches your eye. While it’s undeniably important, focusing solely on salary can cause you to overlook other essential components of your compensation package. In today’s workplace, benefits, company culture, and the recruitment experience all significantly shape your overall well-being, job satisfaction, and long-term […]
Five Tips for Your Holiday Advertising Campaigns
Facebook Instagram X-twitter Linkedin Youtube Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber Monday, it’s a countdown to the holidays. It shouldn’t come as a surprise that Thanksgiving weekend accounts for the biggest eCommerce opportunity. Last year, brands pulled in a record $9.5 billion […]
Holiday Marketing Strategies featuring Buddy the Elf
Facebook Instagram X-twitter Linkedin Youtube “I planned out our whole day: First, we’ll make snow angels for two hours, and then we’ll go ice skating, and then we’ll eat a whole roll of Toll-House cookie dough as fast as we can, and then to finish, we’ll snuggle.” – Buddy, Master Tinker Apprentice With the holiday […]
An Overview of Choozle Employee Benefits with Christine Jones
Facebook Instagram X-twitter Linkedin Youtube One of Choozle’s top priorities now, and since the beginning of the company, is a culture that supports the whole well-being of employees. We strive to create a culture where employee happiness is top-of-mind and in turn, a happy office, as we grow and continue to welcome new Choozlers to the […]
Optimizing Holiday Marketing Campaigns with Connected TV
Facebook Instagram X-twitter Linkedin Youtube The holiday shopping season is here, and and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. With competition higher than ever before, marketers need to leverage every opportunity to reach consumers and build meaningful relationships during the holiday season. Connected TV […]
