Sleigh Your Sales: The Ultimate 2024 Holiday Advertising Strategy
As the holiday season approaches, it’s not just about decking the halls—it’s about crafting the perfect advertising strategy to capture consumer attention and drive sales. The 2024 holiday season presents a golden opportunity for brands to shine, but with fiercer competition, it’s essential to have a well-planned and executed advertising strategy. This guide will help […]
Choozle Chat: Mastering Political Digital Advertising with Shawn Fox
Digital advertising has become an indispensable tool for political campaigns, reaching voters, fundraising, and shaping public opinion. As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. In this edition of Choozle Chat, we explore the strategies and challenges of political digital advertising. Join […]
Guide to Political Digital Advertising
Facebook Instagram X-twitter Linkedin Youtube With voters spending more time on their screens, advertisers are taking to digital marketing for political campaigns to run more online ads than ever. So, whether your goal is to increase campaign donations or drive awareness, follow along with our guide, inspired by trends we’ve seen from our own political digital advertising […]
Political Digital Advertising: Strategies & Best Practices
Facebook Instagram X-twitter Linkedin Youtube Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate shift, political digital advertising campaigns need to be able to change the playbook and adapt to new technology that will propel them to victory. Using programmatic advertising and tapping into […]
Advocating with Confidence for Yourself and Others
Advocacy in the area of Diversity, Equity, Inclusion, and Belonging (DEIB) is a crucial skill in today’s diverse world. Whether standing up for yourself or others, confident advocacy fosters an inclusive environment where everyone feels valued and heard. This blog offers strategies, examples, and preparation processes to advocate effectively in both personal and professional settings, […]
Outcomes-Based Advertising: A Paradigm Shift in Marketing
Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context. In this blog, we’ll delve into this shift, exploring its […]
Driving Results with Paid Media: 6 Key Trends for 2024
Facebook Instagram X-twitter Linkedin Youtube In today’s digital landscape, change isn’t just happening; it’s accelerating. According to Gartner’s 2023 CMO Spend and Strategy Survey, 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. The combination of new technology, changing consumer behavior, and updated regulations means the old ways of […]
Fostering Inclusivity: The Power of Inclusive Language in the Workplace
Facebook Instagram X-twitter Linkedin Youtube In today’s diverse and dynamic workplaces, fostering inclusivity isn’t just a buzzword—it’s a fundamental aspect of creating a supportive and productive environment for all employees. One powerful tool in achieving this goal is the use of inclusive language. By consciously choosing our words and expressions, we can create a workplace […]
The Rise of Streaming and Audio Advertising Post Cookies
Facebook Instagram X-twitter Linkedin Youtube In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. From actionable insights to real-world strategies, […]
Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers
Facebook Instagram X-twitter Linkedin Youtube Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. The California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all […]