Why the Talent Gap in Programmatic Matters for Your Business—& How to Address It
In a world where digital advertising budgets are skyrocketing, programmatic advertising has become the foundation for reaching the right audience at the right time. Yet, as brands and agencies embrace programmatic to drive results, a significant hurdle remains: finding skilled programmatic talent. The shortage of expertise in this space isn’t just an HR issue, it’s […]
The Power of a Work Buddy: Enhancing the Onboarding Experience at Choozle
Starting a new job is an exciting milestone, but it’s often accompanied by uncertainty and the challenge of navigating unfamiliar territory. This experience is all too common—Gallup reports that 88% of employees feel their company’s onboarding process is ineffective. Research by Brandon Hall Group finds organizations with a strong onboarding experience improve new hire retention […]
The Customer Journey is Evolving: Are You Keeping Up?
Gone are the days when the customer journey resembled a neatly organized funnel. Today, people don’t take a linear path to purchase—they zigzag, detour, and hop between platforms, devices, and touchpoints in ways that are anything but predictable. For agencies and brands, this evolution presents both a challenge and an opportunity: how do you connect […]
6 Ways SMBs Can Win the Holiday Season in a Shorter Year
The holiday season is in full swing, but this year, it’s moving faster than ever. With Thanksgiving landing late, there are fewer weeks to engage shoppers. For small and mid-sized businesses (SMBs), this condensed timeline makes strategic planning and execution crucial. Despite the time crunch, the opportunity is significant: According to Deloitte’s holiday forecast, overall […]
The Future of Programmatic Advertising with Amazon
As programmatic advertising advances, marketers are facing a more complex digital landscape. The push for greater accuracy in targeting, access to premium inventory, and achieving optimal results is more critical than ever. Amazon, through its Demand-Side Platform (DSP), is a key player in leading the charge in redefining how brands engage with consumers and drive […]
Tips for a Successful Automotive Marketing Strategy
Facebook Instagram X-twitter Linkedin Youtube Over the past few years, the car-buying cycle has significantly evolved with new trends and technologies, driving consumers to accelerate the shopping process from home. For many, the car-buying experience has shifted to an almost exclusively digital space. Now is the time for car manufacturers and dealerships to fully embrace […]
Harnessing the Power of Retail Media in Digital Advertising
Facebook Instagram X-twitter Linkedin Youtube Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. With such substantial investment flowing into this channel […]
Beyond the Salary: Evaluating Benefits, Recruitment Experience, and Empathy in Job Decisions
When considering a job offer, salary is often the first number that catches your eye. While it’s undeniably important, focusing solely on salary can cause you to overlook other essential components of your compensation package. In today’s workplace, benefits, company culture, and the recruitment experience all significantly shape your overall well-being, job satisfaction, and long-term […]
Five Tips for Your Holiday Advertising Campaigns
Facebook Instagram X-twitter Linkedin Youtube Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber Monday, it’s a countdown to the holidays. It shouldn’t come as a surprise that Thanksgiving weekend accounts for the biggest eCommerce opportunity. Last year, brands pulled in a record $9.5 billion […]
Holiday Marketing Strategies featuring Buddy the Elf
Facebook Instagram X-twitter Linkedin Youtube “I planned out our whole day: First, we’ll make snow angels for two hours, and then we’ll go ice skating, and then we’ll eat a whole roll of Toll-House cookie dough as fast as we can, and then to finish, we’ll snuggle.” – Buddy, Master Tinker Apprentice With the holiday […]
