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Advocating with Confidence for Yourself and Others

Advocacy in the area of Diversity, Equity, Inclusion, and Belonging (DEIB) is a crucial skill in today’s diverse world. Whether standing up for yourself or others, confident advocacy fosters an inclusive environment where everyone feels valued and heard. This blog offers strategies, examples, and preparation processes to advocate effectively in both personal and professional settings, […]

Outcomes-Based Advertising: A Paradigm Shift in Marketing

Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context. In this blog, we’ll delve into this shift, exploring its […]

Driving Results with Paid Media: 6 Key Trends for 2024

Facebook Instagram X-twitter Linkedin Youtube In today’s digital landscape, change isn’t just happening; it’s accelerating. According to Gartner’s 2023 CMO Spend and Strategy Survey, 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. The combination of new technology, changing consumer behavior, and updated regulations means the old ways of […]

Fostering Inclusivity: The Power of Inclusive Language in the Workplace

Facebook Instagram X-twitter Linkedin Youtube In today’s diverse and dynamic workplaces, fostering inclusivity isn’t just a buzzword—it’s a fundamental aspect of creating a supportive and productive environment for all employees. One powerful tool in achieving this goal is the use of inclusive language. By consciously choosing our words and expressions, we can create a workplace […]

The Rise of Streaming and Audio Advertising Post Cookies

Facebook Instagram X-twitter Linkedin Youtube In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. From actionable insights to real-world strategies, […]

Harnessing the Power of Retail Media in Digital Advertising

Facebook Instagram X-twitter Linkedin Youtube Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. With such substantial investment flowing into this channel […]

Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Facebook Instagram X-twitter Linkedin Youtube Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. The California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly.  Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all […]

Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Facebook Instagram X-twitter Linkedin Youtube Google’s announcement to remove third-party cookies on Chrome by early 2025 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. While things will be different, this shift also presents an opportunity for collaboration on new and innovative approaches that can deliver […]

Building Your Dream Team: Who’s On Your Support Squad?

Facebook Instagram X-twitter Linkedin Youtube I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of personal risk.  Living a life of adventure Living an adventurous life has not only shaped my character but also highlighted […]

Market Polarity Shifts: How Changing Buying Models Impact GTM Strategies

Facebook Instagram X-twitter Linkedin Youtube In today’s business world, we’re seeing a major shift in market dynamics. The economy is splitting into two main groups – those who have more and those who have less. This change is affecting how companies operate and how consumers interact with brands. This article looks at how this economic […]