Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

Choozle offers Universal Data Catalog

Facebook Instagram X-twitter Linkedin Youtube Choozle will help marketers and advertisers execute highly targeted global digital advertising campaigns using third-party data in the Choozle platform with their Universal Data Catalog. Data has transformed digital advertising by giving advertisers the ability enhance targeting and increase ROI. To extend these benefits across all digital advertising strategies, Choozle has […]

Display advertising creative resource guide

Facebook Instagram X-twitter Linkedin Youtube Display advertising creative as we know it today had a very humble beginning. The first banner ad, AT&T’s “You Will” campaign, was displayed on Wired Magazine in 1994. Don’t even get us started on the first landing page! Thankfully, we’ve come a long way since that funfetti-esque block text and dull grey background. The […]

Don’t be creepy! How to connect with your customer without overdoing it

Facebook Instagram X-twitter Linkedin Youtube We’ve all said something along the lines of, “They’re listening!”, when we see an ad that sells us something we were just talking about. It’s no surprise to anyone that being served highly personalized ads for experiences you’ve had outside of your search and social activity is unnerving, especially to those who […]

choozlechat: Elasticsearch with Claire Nessler

Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Have an idea for a choozlechat? Email us! Megan Sullivan-Jenks, Director of Marketing at Choozle: We sometimes start these off […]

Demand-Side Platform comparison: Choozle vs BrightRoll

Facebook Instagram X-twitter Linkedin Youtube Although many companies in the ad tech industry today are becoming increasingly consolidated, there is still a borderline overwhelming amount of programmatic advertising solutions to choose from. We’ll compare Choozle to a similar Demand-Side Platform (DSP), BrightRoll, based on reviews and a side-by-side comparison from G2 Crowd. Customer support and education One […]

Choozlers to compete in finals at Go Code Colorado

Facebook Instagram X-twitter Linkedin Youtube We are incredibly proud of five of our development team members — Ellen Cooper, Chris Houdlette, Michael Yeager, Osvaldo Gama, and Brent Nkomo — for representing the city of Denver as finalists in this year’s Go Code Colorado challenge. Their team, named WaffleFarms, empowers local agricultural organizations addressing food insecurity […]

Planting the in-house programmatic seed

Facebook Instagram X-twitter Linkedin Youtube Judging by the rainy days and chirping birds, spring is upon us (which also means Q2 is in full effect). Your goals, KPIs, and differentiators are already set for the year, but your team may be starting to brainstorm new ways to innovate your product to better fit your clients’ […]

What is ads.txt?

Facebook Instagram X-twitter Linkedin Youtube What is ads.txt? With a little help from our AdOps Team here at Choozle, we’ll break down what ads.txt is and how it’s a big facilitator for increased brand safety, transparency and flexibility — and how it’s a big player in reducing domain spoofing. Simply put: Ads.txt stands for Authorized Digital […]

Five campaign achievements that will make your clients happy

Facebook Instagram X-twitter Linkedin Youtube When you have several clients, and you’re running digital advertising campaigns for all of them simultaneously (not to mention with completely different goals), it can be easy to get caught up in the hustle. Use the below achievements as a guide to knowing when your programmatic advertising campaigns are on […]

Rekindle your relationship with creativity

Facebook Instagram X-twitter Linkedin Youtube Q1 is no joke. During this time of new ideas, changes, and general winter emotions, it can be a little too easy to lose motivation. That’s why we (somewhat selfishly) created this handy calendar for the month of February, featuring one brain-stimulating idea for each workday. Together, we can keep the creativity […]