Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

Programmatic and ad blocking

Facebook Instagram X-twitter Linkedin Youtube Ad blocking has been a point of concern across the digital landscape for a long time. With any concern, it is important to dive into what exactly the issue is, how it impacts digital advertising campaigns, and how to overcome ad blocking for within digital advertising campaigns. What is Ad […]

Campaign tracking: How does tag management work?

Facebook Instagram X-twitter Linkedin Youtube Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is reaching your KPIs. What is a Smart Tag Container? A smart tag container is a form of tag management. Tags […]

Category & site lists targeting

Facebook Instagram X-twitter Linkedin Youtube Choozle’s self-service platform is strategically designed to put you in the driver’s seat of your advertising campaigns. Not only do we make digital advertising a cinch, but we also make it transparent. Part of that transparency includes detailed site lists that can be manually pulled by our team after a […]

Programmatic targeting tactics: IP targeting

Facebook Instagram X-twitter Linkedin Youtube There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when testing the various targeting tactics in programmatic advertising. IP Address targeting enables you to reach your audience by location, industry, […]

Agencies + programmatic = success

Facebook Instagram X-twitter Linkedin Youtube The Ad Tech ecosystem is constantly evolving and continuing to be a highly competitive environment. While major agencies have embraced and invested in programmatic buying, new research from Strata Marketing suggests that small and mid-tier shops are still hesitant to commit themselves fully to the process. According to a new agency […]

The recency bump: Why timing for retargeting is important in digital

Facebook Instagram X-twitter Linkedin Youtube In retargeting for digital advertising campaigns, as in life, timing is everything. One major factor that makes retargeting so successful is addressing recency. Meaning, the time between user intent and ad impression is nearly zero. We refer to this impact of immediacy as the “recency bump”. Before digging into the […]

Search & display advertising: A perfect pair

Facebook Instagram X-twitter Linkedin Youtube The digital and online advertising remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. Online advertising is already the second most popular advertising channel in the world and growing. Just like any good marketer you know that all […]

First, second, and third-party data: How are they different?

Facebook Instagram X-twitter Linkedin Youtube The center of any programmatic advertising campaign is data, and what data you’re using the help to maximize your reach and return on investment. But, you may have wondered what the different types of data do and where they come from. What are the differences between first-party, second-party, and third-party data? First-Party […]