choozlechat: What’s next after third-party tracking cookies with Travis Davis
Facebook Instagram X-twitter Linkedin Youtube We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust. With the introduction of GDPR, CCPA, and the proposal to phase out third-party tracking cookies, marketers are quickly assessing the strategies they have […]
How the 2020 election will disrupt campaigns for non-political advertisers
Facebook Instagram X-twitter Linkedin Youtube If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. And, sorry to break it to you, it isn’t going to stop until election day on Nov. 3, 2020. It’s estimated that nearly $7 […]
Line item ownership: How we improved expense tracking for better budgeting & forecasting
Facebook Instagram X-twitter Linkedin Youtube Earlier this year, Choozle’s Leadership team embarked on a journey to gain better control of real-time expenses. The Sales team can track daily revenue, the Marketing team can look at their dashboard metrics, and the Support team can track tickets & stats in mere clicks. The question was always asked: […]
choozlechat: Leveraging call-center tracking for optimized digital ad campaigns
Facebook Instagram X-twitter Linkedin Youtube At first, call-center tracking for digital advertising campaigns may seem a little confusing. But when broken down, the subject becomes a little easier to understand. We know that call centers are a way to provide great customer service to clients through optimizing both outbound or inbound calls. We also know that digital […]
choozlechat: How Madden Media adapted their travel marketing campaigns to the new normal
Facebook Instagram X-twitter Linkedin Youtube The past few months have brought uncertainty and adversity worldwide due to the coronavirus. And while nearly all verticals are facing challenges during this time, the travel and tourism industry is first-hand experiencing a hard hit from the pandemic. Destinations and hospitality industries are putting their services to a halt […]
What’s so cool about connected TV?
Facebook Instagram X-twitter Linkedin Youtube The first television advertisement was executed in July of 1941 during a break in a Major League Baseball game between the Brooklyn Dodgers and the Philadelphia Phillies on WNBT (later WNBC) in New York. Bulova Watches paid $9 to show their brand logo and a clock on the screen for […]
Avoiding common HTML5 creative issues with Alex Ten Eyck
Facebook Instagram X-twitter Linkedin Youtube User experience–one of the most important factors of a successful digital advertising campaign–should never be underestimated by marketers. We’re all tired of the static banner ads that share nothing of interest or relevance. As marketers look for new ways to engage with users, many have tapped into HTML5 creative as […]
choozlechat: Benefits of website accessibility with TruAbilities
Facebook Instagram X-twitter Linkedin Youtube When it comes to accessibility, most think about the Americans with Disabilities Act (ADA). This law requires businesses to provide reasonable access and accommodation for disabled customers, eliminating discrimination surrounding everyday activities for people with disabilities. While we have ramps, elevators, detectable warnings, what about online accessibility? When the majority […]
Preparing your holiday advertising in 2020
Facebook Instagram X-twitter Linkedin Youtube The 2020 holiday shopping season will look different compared to years past. However, it’s going to be more critical than ever for people to come together and share gifts with their loved ones. Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday […]
Search retargeting: Setup, optimization, & best practices
Facebook Instagram X-twitter Linkedin Youtube Expand your search strategy to display advertising with search retargeting (also known as search targeting) through specialized data partners, including Cross Pixel, Datonics, and others. This audience-based targeting approach enables the ability to reach users on other sites based on their search queries. Offered as a Custom Audience solution within Choozle’s […]
