Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

choozlechat: Search retargeting strategies with Sam Kang

Facebook Instagram X-twitter Linkedin Youtube Hannah Middleton, Content Manager: To start, what is search retargeting exactly? Sam Kang, Strategic Account Manager: Search retargeting is a great way for brands to expand their SEO & SEM efforts into programmatic advertising. You can either use an existing keyword list or come up with a new list and target people […]

Best practices for third-party data

Facebook Instagram X-twitter Linkedin Youtube As we approach the enforcement date for CCPA, marketers should be refocusing on data—or, more specifically, the right data—that is used in their digital advertising campaigns. For marketers who are lacking first-party data to fulfill their data-driven campaigns, they look to leverage third-party data. But understanding how to pick the right […]

What is: search retargeting?

Facebook Instagram X-twitter Linkedin Youtube Today’s marketers have a hefty toolbox full of different channels, tactics, and formats to create the ideal strategy that achieves positive business outcomes. From display advertising, search advertising, and paid social to email marketing, these channels, tactics, and formats have morphed to have multiple uses and even overlap each other. […]

Optimizing culture for engineering happiness

Facebook Instagram X-twitter Linkedin Youtube Throughout my career, I’ve spent a lot of time and energy helping companies to optimize their engineering work culture for happiness. You see, for most of my career, I’ve worked as an engineer at non-tech companies from major retailers to financial institutions that view engineers almost as factory workers. Business […]

5 targeting strategies for food delivery ads

Facebook Instagram X-twitter Linkedin Youtube With changes to our day-to-day, more and more consumers are avoiding going to the store and instead opting to get goods like groceries & restaurant take-out delivered to their doors. For food advertising, this presents a unique opportunity to market to customers looking to get all the essentials without leaving […]

Financial statements 101: How to read financial reports

Facebook Instagram X-twitter Linkedin Youtube As part of Choozle’s work perks, the company offers a financial wellness program to all of its team members. Services range from one-on-one coaching with a financial advisor to ongoing retirement planning. Our CEO, Andrew Fischer, recently talked with the Choozle team about how to read financial statements and create a personal […]

choozlechat: Digital advertising for the financial services industry with Terrill Herbig at The BA Group

Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Senior Director of Marketing, Choozle: Before we dig in, I’d like to tackle a serious question inspired by your clients in the financial services industry–do you always carry some cash or are you a plastic-only type person? Terrill Herbig, President at The BA Group: I try to carry cash, but […]

Social Distance Tracker with PlaceIQ

Facebook Instagram X-twitter Linkedin Youtube As marketers (and data nerds), we’ve been looking for some insight into how consumer behaviors have changed over the last several weeks. PlaceIQ, a leading data and technology company that focuses on location-based insights as an integral part of business and marketing decisions, has provided an invaluable resource with their […]

choozlechat: Adjusting Creative & Marketing with Ellen Nash & Sam Kang

Facebook Instagram X-twitter Linkedin Youtube As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery […]

Connected TV (CTV) Inventory Terminology

Facebook Instagram X-twitter Linkedin Youtube RTB, CTV, OTT, GRP, FEP, SSP–this industry never stops with the confusing acronyms. And it’s especially complicated when you’re being introduced to an emerging channel like connected TV (CTV). Connected TV and video streaming services, like Hulu and SlingTV, have cemented themselves into consumer’s daily routines. As consumer behaviors adjust, […]