How to choose a programmatic vendor: five questions to ask
Facebook Instagram X-twitter Linkedin Youtube Nowadays, digital advertising platforms are a dime a dozen which can, unfortunately, make choosing the right programmatic vendor more of a headache than a breeze. Luckily, there are a few go-to questions you can ask when vetting a programmatic vendor that will help make the process a bit easier. Let’s […]
What makes an effective ad? Tips & tricks with digital ad examples
Facebook Instagram X-twitter Linkedin Youtube What makes an effective ad? What are some digital ad examples? To start, consider your campaign goals. What action(s) do you want consumers to take? How do you want them to perceive your brand? What kinds of tangible campaign goals are you optimizing for? What kind of digital ads are […]
choozlechat: Agency strategy with Jeff Jones, McCulloch
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the rest of your life, what would it be? Jeff Jones, Director of Media Services at McCulloch+Company: The logical choice would be Groundhog […]
Geofencing & geoframing: The what, why, and how of location targeting
Facebook Instagram X-twitter Linkedin Youtube Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about an ad for the nearest Trader Joe’s instead? These are two simple examples of the power of location-based targeting, and […]
How to take advantage of consumers reducing screen time
Facebook Instagram X-twitter Linkedin Youtube Just a mere half-year ago, Apple introduced the long-awaited Screen Time tools we all know and love today to promote a lower average time spent online. They’re pretty much what one would assume they are—features developed and, along with an update, were added into the settings of all iPhones specifically […]
What is a good CPM? Why cheap CPMs aren’t always the best
Facebook Instagram X-twitter Linkedin Youtube When it comes to CPMs, quantity does not always equal quality. Now, don’t get us wrong. The value behind selling a ton of impressions for a low, low price makes sense in some situations. For instance, marketers who have a background in paid search are accustomed to keeping their costs as […]
Digital marketing for financial services: best practices
Facebook Instagram X-twitter Linkedin Youtube Digital marketing for financial services is rapidly evolving. And financial services companies are upping their investment in online advertising. From competitive strategies to actionable insights, look to our best practices guide, inspired by the digital trends in financial services we’ve seen from our own clients, to create effective financial services campaigns. Throughout […]
Hack Day how-to
Facebook Instagram X-twitter Linkedin Youtube Hack Days have become a bi-annual tradition here at Choozle. Top targeting strategies for financial services advertising campaigns Our founders have been deliberate in building a company culture and team that inspires camaraderie. Combine that basic human desire of collaboration with some of the most talented people in the industry, and […]
Demystifying digital advertising campaign data
Facebook Instagram X-twitter Linkedin Youtube As marketers, our job boils down to two key elements: telling a great story and reporting data. Often we mix those elements to discuss the effectiveness of our digital advertising efforts with our boss, clients, and co-workers. The challenge is that digital advertising campaign data is indifferent. It’s just numbers. Without proper […]
A day in the life of a Choozler
What’s it like, working at Choozle? Being a part of a Top Workplaces award-winning company has its upsides, including all the hard work that comes along with it. As a company, our mission is to liberate our partners by empowering them with the tools they need to achieve positive business outcomes through solution-focused thinking, clear […]
