The Seven Pillars of Programmatic Marketing Success: Resource Allocation for Effective Media Mix Strategies
Facebook Instagram X-twitter Linkedin Youtube Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Sound easy? It’s not. Effectively allocating resources is one of the hardest parts of digital marketing. But it is vitally important when deploying a full-funnel marketing strategy (see Pillar 1). It takes […]
How long should a campaign run?
Facebook Instagram X-twitter Linkedin Youtube It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with different types of digital marketing it can be hard to wrap your head around the different timelines that serve campaigns when entering the space. This elusive, ideal timeline can vary […]
The Seven Pillars of Programmatic Marketing Success: Budget Consistent with Objectives
Facebook Instagram X-twitter Linkedin Youtube Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the most part, brands are embracing the evolving digital marketing landscape, where consumers expect highly targeted content and offers that are readily available online. The difficult part is developing an accurate […]
Third-party cookies – what are they, what’s happening to them, & what to do
Facebook Instagram X-twitter Linkedin Youtube The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies will be completed. To deliver success in 2022 and beyond, we need to start thinking about targeting and measurement without third-party cookies. Before we get there, it’s best to understand […]
The State of Global Privacy Legislation with Adam Woods, COO
Facebook Instagram X-twitter Linkedin Youtube Over the years, consumers have become more aware and concerned about the collection of their data in daily life. A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. This widespread discomfort regarding the collection and utilization of consumer data has already created […]
The Seven Pillars of Programmatic Marketing Success: A Timeline that Drives Momentum
Facebook Instagram X-twitter Linkedin Youtube Setting goals and timelines is one of the most important steps in the marketing process. It allows you to track your campaign progress as it evolves from idea to execution. By creating a reasonable timeline you can boost efficiency and ultimately your marketing ROI. Marketing results don’t happen overnight When […]
The Seven Pillars of Programmatic Marketing Success: An Extensible Content Foundation
Facebook Instagram X-twitter Linkedin Youtube Engaging, insightful, captivating content is at the core of effective digital advertising. No matter how exceptional your product or service is, how stellar your landing page looks, or how analytical your team is, no one will click on your ad unless the creative is compelling. Think about these statistics for […]
The Seven Pillars of Programmatic Marketing: A Well Defined and Validated Audience
Facebook Instagram X-twitter Linkedin Youtube Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need to connect with the right person at the right time in the right place. The days of generalized advertising messages are over. Consumers fit into very specific audiences, and they […]
The Seven Pillars of Programmatic Marketing Success: Holistic Performance Metrics and Relevant KPIs
Facebook Instagram X-twitter Linkedin Youtube Marketers are under increasing pressure to be accountable for their media investments. One of the biggest challenges is measuring programmatic top-of-funnel performance and connecting your outcomes to bottom-line results. Developing a holistic set of performance metrics and relevant key performance indicators (KPIs) is a critical skill that you’ll need to […]
What is: Retargeting
Facebook Instagram X-twitter Linkedin Youtube Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never come back to your website to complete the sale. So how do you follow up and make the six to […]
