Benefits of tag management for digital advertising campaigns
Facebook Instagram X-twitter Linkedin Youtube One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the Choozle platform provides The Choozle Smart Container. This small, secure piece of code is placed on your website’s header to deliver […]
What is: site targeting?
Facebook Instagram X-twitter Linkedin Youtube Choozle’s self-serve digital advertising platform is built on the principles of transparency and flexibility to place your digital ads in front of your targeted audience, when you want, and where you want. There are dozens of highly targeted tactics available that utilize data, geolocation, device information, and other indicators to reach the […]
Train your team on programmatic advertising quickly and effectively
Facebook Instagram X-twitter Linkedin Youtube The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. From tag management to data management to reporting results, the list goes on. This is a challenging spot to be in not only as an individual entering the programmatic advertising […]
Best practices for digital advertising creative
Facebook Instagram X-twitter Linkedin Youtube Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The creative assets users see are often an afterthought of the overall strategy. But what if they were used to build the marketing strategy […]
Metrics that translate to marketing campaign performance
Facebook Instagram X-twitter Linkedin Youtube Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign’s performance and represent how effective it was in reaching specific goals. Marketers then use these statistics to communicate their progress and validate their efforts in the eyes […]
Balancing ad frequency, reach, and fatigue in digital advertising
Facebook Instagram X-twitter Linkedin Youtube Ad frequency is a critically important metric to watch during any digital advertising campaign. However, it rarely takes the spotlight. Compared to testing new targeting tactics and building eye-catching creative, frequency goes unnoticed when planning campaign strategy. But by strategically targeting the number of times an ad is served to users, […]
Connected TV advertising: everything you need to know
Facebook Instagram X-twitter Linkedin Youtube Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising […]
How to capitalize on the Summer Games with an omnichannel digital strategy
Facebook Instagram X-twitter Linkedin Youtube Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics. For many, watching the Summer Games is a legacy ritual associated with family, friends, and nostalgia. The 2021 Olympics are expected to be a landmark event for […]
What is: native advertising
Facebook Instagram X-twitter Linkedin Youtube Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Consumers have become much more sophisticated in how they discover and interact with content online. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and […]
Managed service vs. self-service programmatic advertising
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they want. Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed […]
