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Maintaining an Effective Digital Advertising Presence During Economic Uncertainty

Facebook Instagram X-twitter Linkedin Youtube 2023 has been an economic wild ride for almost every industry. The Fed continued to increase interest rates, Russia and Ukraine are still at war, and banking has been full of volatility. Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies […]

TikTok Allegations Could Inspire a Wave of Ad Spend Diversification

Facebook Instagram X-twitter Linkedin Youtube TikTok is experiencing another wave of congressional inquiries and investigations, as whistleblowers claim the company’s plan for protecting U.S. user data is flawed. The allegations suggest TikTok relies on proprietary Chinese software that could have backdoors, and uses tools that allow employees to easily toggle between U.S. and Chinese user data. These […]

Full-funnel marketing series: Consideration

Facebook Instagram X-twitter Linkedin Youtube When someone makes a purchase, it is never without influence and very rarely after the first exposure to a brand. Catering your messages and tactics to align and guide your potential customers through the decision-making funnel will yield long-term results, as each stage demands its own tactics and goals to […]

Full-funnel marketing series: Awareness

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. When someone makes a purchase, it is never in a vacuum. There are very few cases of an offer being shown to a consumer and they accept […]

What is: full-funnel marketing?

Facebook Instagram X-twitter Linkedin Youtube The marketing funnel is a modern way to visualize the process of turning brand awareness into leads and leads into converted customers. By coordinating multiple marketing efforts and messages to work together, a full-funnel strategy moves customers from one stage of the buyer’s journey to the next and targets the […]