What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
In an era of seemingly endless drama surrounding data targeting, many would think that the easiest route would be to avoid it altogether. After all, campaign efficiency certainly doesn't point back... read more →
The golden rule of holiday digital marketing: Things will always be more chaotic than you think they'll be. Get prepared for the most wonderful time of the year by downloading... read more →
We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.... read more →
HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. Popular B2C brands are known for... read more →
For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the right time in order... read more →
The holiday season is quickly approaching, and we know that it's important for marketers to be able to track every campaign’s reach and ROI. With this in mind, we’ve added... read more →
Marketers are busy. It's impossible to stay on top of every trend and best practice in digital marketing, advertising, social media, SEO, PR, etc., so it only makes sense to... read more →
Getting a new digital advertising campaign off the ground, whether it's your first or 31st, is a process. Designing new ads and landing pages, building new audiences, trying out new... read more →
HTML5 is a type of display creative with unique variables and optimizations. In this webinar, we'll talk through HTML5 best practices common troubleshooting questions for uploading this creative within Choozle.... read more →
Hannah Middleton, Content Manager at Choozle: What's your favorite part of being the Director of Marketing, and growing the Marketing team at Choozle? Megan Sullivan-Jenks, Director of Marketing and Communications at... read more →
Choozle is a company just like any other. We have teammates to prove ROI to, colleagues across teams to explain processes to, and customers to do our best for. We... read more →
If you're considering bringing programmatic advertising in-house or exploring other options for your digital advertising software, this infographic breaks down cost and time spent on Choozle versus building and... read more →
Although many companies in the ad tech industry today are becoming increasingly consolidated, there is still a borderline overwhelming amount of programmatic advertising solutions to choose from. We'll compare Choozle... read more →
Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the... read more →