10 Data-Driven Numbers to Help You Plan Your Year
Facebook Instagram X-twitter Linkedin Youtube The most successful marketers in 2025 aren’t winging it, they’re planning with precision. And that precision starts with data. From AI automation to skyrocketing video ad engagement, the numbers shaping this year’s media landscape are too powerful to ignore. Below, we’ve curated ten of the most relevant and timely stats […]
What is Click-Through Rate (CTR) and Why It Matters
Facebook Instagram X-twitter Linkedin Youtube Click-through rate, or CTR, is one of the most fundamental metrics in digital advertising. Whether you are running search campaigns, display banners, video ads, or programmatic campaigns across multiple devices, CTR helps you understand whether your message is compelling enough to get a user to take action. While newer metrics […]
The Benefits of Programmatic Advertising for SMBs in 2025
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. Its technology-driven approach to buying and selling digital advertising space automates the process of placing ads on websites, apps, and other platforms, […]
Cross-Device Tracking & Targeting 101
Facebook Instagram X-twitter Linkedin Youtube Cross-device tracking is one of the most valuable tactics available to marketers today—for good reason. With U.S. consumers using more connected devices than ever, marketers need to reach their audiences seamlessly across all these touchpoints. The vast majority of Americans—97%—now own a cellphone of some kind, with nine in ten […]
Track Digital Advertising Impact on Offline Conversions
Facebook Instagram X-twitter Linkedin Youtube How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams and marketers to silo their efforts and track hard conversions and soft conversions separately, despite working towards the same goal. […]
Best Practices for Setting Up Digital Advertising Campaigns
Facebook Instagram X-twitter Linkedin Youtube Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion this year, and is […]
The Seven Pillars of Digital Marketing Success: Introduction
Facebook Instagram X-twitter Linkedin Youtube In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven Pillars of Programmatic you can use to create consistent success when executing your marketing plan. Programmatic advertising encompasses several automated […]
Activating Amazon Ads for results that matter
Facebook Instagram X-twitter Linkedin Youtube With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using […]
How to use data in your digital ad strategy
Facebook Instagram X-twitter Linkedin Youtube With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across all channels, but none more so than digital display advertising. To build the most effective strategy for a digital advertising […]
Benefits of tag management for digital advertising campaigns
Facebook Instagram X-twitter Linkedin Youtube One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the Choozle platform provides The Choozle Smart Container. This small, secure piece of code is placed on your website’s header to deliver […]
