choozle

Call us at  970.744.3340

What is: native advertising

Native advertising explained

Facebook Instagram X-twitter Linkedin Youtube Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Consumers have become much more sophisticated in how they discover and interact with content online. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and […]

Managed service vs. self-service programmatic advertising

Managed versus self-service advertising

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they want. Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed […]

choozlechat: Tactics for local targeting for a D2C wellness brand with Adventure Creative

D2C wellness targeting

Facebook Instagram X-twitter Linkedin Youtube The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from shifting consumer preferences and the strengthening of eCommerce behavior as more brands find interesting ways to capitalize on the chance […]

From doing agile to being agile with Mike Baldassare

agile development practices

Facebook Instagram X-twitter Linkedin Youtube In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software with Mike Cohn. After taking in strategies and best practices from the course I locked myself in a room for many weeks, developing a plan to implement the concepts presented to […]

What is: digital out-of-home advertising?

digital out-of-home advertising

Facebook Instagram X-twitter Linkedin Youtube Digital out-of-home (DOOH) refers to any media that’s displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other highly-trafficked locations. These displays work in the same way traditional billboards and signs have for years, but with a lot […]

6 types of targeting every marketer needs to know

Facebook Instagram X-twitter Linkedin Youtube Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Anyone who says it’s easy probably isn’t doing it right—and if you’ve ever felt perplexed by all of the types of […]

How we work together with Product Managers Julie Pifer and Scott Luna

product managers and marketing collaboration

Facebook Instagram X-twitter Linkedin Youtube Working together is a phrase we’ve all heard since our early elementary school days. It’s a critical part of many work cultures and helps move projects forward between specialized teams. But since this concept has been so ever-present, it’s easy to let it fall into the background and focus on […]

The impact of Apple’s ATTF on mobile advertising

ATT framework on mobile advertising

Facebook Instagram X-twitter Linkedin Youtube 2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. To kick off this transformation, Apple has rolled out their iOS 14.5 update, which includes changes to their privacy and data sharing policies, also known as Apple’s App Tracking Transparency Framework (ATTF). […]

Geofencing: reaching customers by location, in real-time

real-time customer targeting

Facebook Instagram X-twitter Linkedin Youtube With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer’s journey. Marketers continue to take full advantage of this capability with geofencing, an incredibly powerful tool that harnesses the power of location-based marketing. While using geolocation […]

How to choose third-party data segments based on your campaign’s goals

third-party data segments

Facebook Instagram X-twitter Linkedin Youtube When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase habits, demographics, and much more. Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store […]