From doing agile to being agile with Mike Baldassare
Facebook Instagram X-twitter Linkedin Youtube In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software with Mike Cohn. After taking in strategies and best practices from the course I locked myself in a room for many weeks, developing a plan to implement the concepts presented to […]
What is: digital out-of-home advertising?
Facebook Instagram X-twitter Linkedin Youtube Digital out-of-home (DOOH) refers to any media that’s displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other highly-trafficked locations. These displays work in the same way traditional billboards and signs have for years, but with a lot […]
6 types of targeting every marketer needs to know
Facebook Instagram X-twitter Linkedin Youtube Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Anyone who says it’s easy probably isn’t doing it right—and if you’ve ever felt perplexed by all of the types of […]
How we work together with Product Managers Julie Pifer and Scott Luna
Facebook Instagram X-twitter Linkedin Youtube Working together is a phrase we’ve all heard since our early elementary school days. It’s a critical part of many work cultures and helps move projects forward between specialized teams. But since this concept has been so ever-present, it’s easy to let it fall into the background and focus on […]
The impact of Apple’s ATTF on mobile advertising
Facebook Instagram X-twitter Linkedin Youtube 2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. To kick off this transformation, Apple has rolled out their iOS 14.5 update, which includes changes to their privacy and data sharing policies, also known as Apple’s App Tracking Transparency Framework (ATTF). […]
Geofencing: reaching customers by location, in real-time
Facebook Instagram X-twitter Linkedin Youtube With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer’s journey. Marketers continue to take full advantage of this capability with geofencing, an incredibly powerful tool that harnesses the power of location-based marketing. While using geolocation […]
How to choose third-party data segments based on your campaign’s goals
Facebook Instagram X-twitter Linkedin Youtube When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase habits, demographics, and much more. Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store […]
Madden Media shares how specific targeting strategies can drive success for travel destinations like Luzerne County
Facebook Instagram X-twitter Linkedin Youtube Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions were put in place. As restrictions ease, consumers have been looking for ways to travel closer to home. For travel destinations, digital advertising strategies can vary greatly. While the strategies […]
Track digital advertising impact on offline conversions
Facebook Instagram X-twitter Linkedin Youtube How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams and marketers to silo their efforts and track hard conversions and soft conversions separately, despite working towards the same goal. Depending on […]
What is: search advertising?
Facebook Instagram X-twitter Linkedin Youtube How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Paid search advertising capitalizes on this incredible amount of search traffic by auctioning […]