Madden Media shares how specific targeting strategies can drive success for travel destinations like Luzerne County
Facebook Instagram X-twitter Linkedin Youtube Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions were put in place. As restrictions ease, consumers have been looking for ways to travel closer to home. For travel destinations, digital advertising strategies can vary greatly. While the strategies […]
What is: search advertising?
Facebook Instagram X-twitter Linkedin Youtube How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Paid search advertising capitalizes on this incredible amount of search traffic by auctioning […]
A day in the life of a Choozler: Hannah Hoovler, Senior Accountant
Facebook Instagram X-twitter Linkedin Youtube Q: What do you do here at Choozle? Hannah Hoovler, Senior Accountant: I’m the Senior Accountant. It’s an accrual world, and I strive to be audit I can be. Q: What’s your day-to-day look like? HH: My day-to-day never looks the same. After I’m done closing the books, I’m working on special projects. From […]
choozlechat: Guild Content shares a piece of the digital advertising pie with Papa John’s
Facebook Instagram X-twitter Linkedin Youtube Small restaurants and large chains alike have had to take up “contactless” delivery methods. Many restaurants have shifted their digital ad buying to reflect new delivery options, often using ad tech to insert the nearest location into the advertisements. Others are using a completely new creative approach. To dig into how […]
choozlechat: Powering success for luxury travel brands with Neat Digital
Facebook Instagram X-twitter Linkedin Youtube Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for luxury travel, it wasn’t any different. While the strategies are different, the one thing they all have in common is the value of precise audience targeting. We sat down with […]
choozlechat: What Data Genomix learned from 2020 digital political advertising
Facebook Instagram X-twitter Linkedin Youtube Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital advertising was huge. Kantar Media originally estimated $1.2 billion would be spent on digital. But we expect the estimate will […]
Guide to programmatic campaign optimization
Facebook Instagram X-twitter Linkedin Youtube Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations can be hard to address, so our team at Choozle has put together our best tips and tricks for the […]
Exploring DOOH advertising with Hunter Phillips | choozlechat ep. #18
Facebook Instagram X-twitter Linkedin Youtube In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is How DOOH advertising fits into your marketing strategy What DOOH capabilities are available within Choozle And lots more Listen here or […]
choozlechat: Advanced contextual targeting with Peer39
Facebook Instagram X-twitter Linkedin Youtube With growing concerns around the third-party cookie, contextual targeting is evolving, becoming more advanced, and as a result, more relevant and useful to marketer’s campaign strategies. Contextual targeting, which enables you to target individual webpages, is based on contextual categories or keywords. Technology providers like Peer39 leverage a combination of natural language […]
choozlechat: B2B digital advertising strategies & tactics with CallTrackingMetrics
Facebook Instagram X-twitter Linkedin Youtube Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to targeting strategies and best practices. We sat down with Lisa Salvatore, Senior Manager of Paid Media at CallTrackingMetrics, to better understand […]
