CES 2025: The Convergence of Innovation, Media, and Technology
Attending CES isn’t just about seeing the latest tech; it’s about being part of something bigger. It’s a global convergence of innovation, media, culture, and technology. At its core, CES is a community where brilliant, forward-thinking people come together to share ideas, challenge the status quo, and shape the future. CES 2025 once again delivered […]
U.S. State Privacy Legislation: Key Updates and Impacts on Digital Advertising
State privacy legislation continues to expand across the U.S. California set a precedent by passing the first privacy law in 2020, which has since been amended with additional regulations. In 2023, four more states—Virginia, Colorado, Connecticut, and Utah—enacted similar laws. This momentum continued in 2024, with Oregon, Texas, Florida, and Montana joining the list. The […]
Why the Talent Gap in Programmatic Matters for Your Business—& How to Address It
In a world where digital advertising budgets are skyrocketing, programmatic advertising has become the foundation for reaching the right audience at the right time. Yet, as brands and agencies embrace programmatic to drive results, a significant hurdle remains: finding skilled programmatic talent. The shortage of expertise in this space isn’t just an HR issue, it’s […]
The Customer Journey is Evolving: Are You Keeping Up?
Gone are the days when the customer journey resembled a neatly organized funnel. Today, people don’t take a linear path to purchase—they zigzag, detour, and hop between platforms, devices, and touchpoints in ways that are anything but predictable. For agencies and brands, this evolution presents both a challenge and an opportunity: how do you connect […]
6 Ways SMBs Can Win the Holiday Season in a Shorter Year
The holiday season is in full swing, but this year, it’s moving faster than ever. With Thanksgiving landing late, there are fewer weeks to engage shoppers. For small and mid-sized businesses (SMBs), this condensed timeline makes strategic planning and execution crucial. Despite the time crunch, the opportunity is significant: According to Deloitte’s holiday forecast, overall […]
The Future of Programmatic Advertising with Amazon
As programmatic advertising advances, marketers are facing a more complex digital landscape. The push for greater accuracy in targeting, access to premium inventory, and achieving optimal results is more critical than ever. Amazon, through its Demand-Side Platform (DSP), is a key player in leading the charge in redefining how brands engage with consumers and drive […]
Harnessing the Power of Retail Media in Digital Advertising
Facebook Instagram X-twitter Linkedin Youtube Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. With such substantial investment flowing into this channel […]
Taking a Full-Funnel Approach to Paid Search
Facebook Instagram X-twitter Linkedin Youtube When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front of the people and raise brand awareness. A lot of top-of-the-funnel channels do a great job of finding large amounts of people […]
The Choozle Platform: Your Programmatic Advertising Powerhouse
Facebook Instagram X-twitter Linkedin Youtube Welcome to Choozle. We’re dedicated to revolutionizing how modern marketers approach digital advertising. Our platform is the ultimate connector, bridging the gap between marketers and the most advanced advertising technology available in today’s dynamic programmatic landscape. In this blog, you’ll learn more about how managing your digital media with the […]
Driving Results with Paid Media: 6 Key Trends for 2024
Facebook Instagram X-twitter Linkedin Youtube In today’s digital landscape, change isn’t just happening; it’s accelerating. According to Gartner’s 2023 CMO Spend and Strategy Survey, 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. The combination of new technology, changing consumer behavior, and updated regulations means the old ways of […]
