From the Lens of a Recruiter
Recruiting is often viewed as a numbers game. Job posted. Applications received. Interviews scheduled. Offer made. Done. But behind the scenes, the role of a recruiter—especially one who genuinely cares—is so much more nuanced, emotional, and deeply human. At Choozle, we believe in the human lens of recruiting. And as someone who sits in this […]
Maintaining an Effective Digital Advertising Presence During Economic Uncertainty
Facebook Instagram X-twitter Linkedin Youtube 2025 has ushered in a fresh wave of economic unpredictability. From inflationary pressures and shifting trade policies to cautious consumer behavior, it’s clear marketers are navigating a tighter, more scrutinized environment. Yet this isn’t the time to pause or go quiet. History and data show that brands that remain visible, […]
How Retail Media Works for Non-Retail Brands
What Started in the Cart Now Reaches Far Beyond It Retail media is rewriting the playbook on digital advertising. What started as a way for brands to boost product visibility on retailer websites has quickly evolved into something much bigger. Today, it’s a data-rich, intent-driven environment that all types of advertisers can tap into, from […]
Tentpole Marketing for Programmatic, Search, and Social
Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isn’t everything, it’s the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when they’re most attentive. These aren’t just trending topics; they’re pre-planned media opportunities with […]
Tariffs Are Back. Don’t Let Them Shrink Your Brand.
How Resilient Brands Are Winning in a Volatile Market The return of aggressive tariff policy in 2025 is rattling executives across every sector, from manufacturing to retail to media. But while finance teams brace for margin pressure, marketing leaders are making a different kind of move: holding the line on ad spend or even increasing […]
Bridging the Skill Gap: How Choozle Invests in Employee Development
Building Talent from Within The talent gap in programmatic advertising is a well-documented challenge, impacting businesses that rely on skilled professionals to navigate an ever-evolving landscape. In a recent Choozle blog post, Why the Talent Gap in Programmatic Matters for Your Business—and How to Address It, we explored how this industry-wide issue affects companies and […]
The New Age of Gatekeeping: Why Advertisers Are Rebuilding Walls
When Everyone’s Invited, No One Feels Special In a digital world where content is endless and everything is always available, advertisers face a paradox: the more accessible their messages, the easier they are to ignore. Enter the unexpected resurgence of an old tactic with a new twist—gatekeeping. This isn’t about excluding people for the sake […]
Your Customer’s Journey Isn’t Linear. Why Should Your Advertising Be?
The Digital Consumer: Always Moving, Always Connected Gone are the days of predictable consumer journeys. Today’s customers quickly transition between devices and platforms, browsing products on mobile, researching on desktop, watching content on connected TV (CTV), and making in-app purchases. According to a Google/Ipsos study, 90% of consumers move between multiple screens before completing a […]
Driving Outcomes in the Zero-Click Era: A New Playbook for Digital Marketers
The digital marketing landscape is at a pivotal juncture. As Google moves closer to a zero-click norm, and platforms like Instagram, Reddit, and Chat GPT emerge as preferred search tools, the metrics marketers rely on to measure success are evolving. The focus is shifting away from clicks and traffic to something far more significant—tangible business […]
Artificial Intelligence, Innovation, and New Paths for Advertising at CES 2025
Another Consumer Electronics Show (CES) is in the books! It is always a great way to kick off the new year, pressure test those resolutions (I crushed my daily step goals!), and gain insights into the broad cross-section of the technology and media industries. Joining 140,000 attendees across multiple venues in Las Vegas this year, […]
